We often think of the paid advertisements and organic search engine results as competing against each other for the attention – and the clicks – of the searcher. But did you ever think that your organic SEO listings could benefit your pay-per-click advertisements’ click-thru-rates?
According to a recent Google report, there is a strong correlation between the presence of organic listings high on the results page and a higher click-thru-rate for PPC ads. With search marketing integration, your SEO strategy can help your online advertising campaigns be more successful.
With organic search rankings so volatile and susceptible to penalties and exclusions, diversifying with Google AdWords is a great strategy to ensure your company stays at the top of the search pages. It’s important to have your brand visible in the sponsored search sections, especially as more and more of the SERP real estate is allocated to pay-per-click advertisements.
An outsource marketing agency with experience managing complex SEO campaigns and PPC campaigns can make sure your organic and paid search efforts work together in harmony. Trust a Google AdWords Certified Partner to setup and manage your company’s online advertising.
Check back to our healthcare marketing agency’s blog for more search marketing insights. Contact Clarity Quest Marketing at 877-887-7611, or visit us online to request a quote.
Author: +Brian Shilling
