Content Marketing

Shorten Your Sales Cycles: Clarity Quest’s Presentation at HITMC 2017

By May 1, 2017April 11th, 2019No Comments

For the fourth year in a row, Clarity Quest was a sponsor and speaker at the Health IT Marketing and PR Conference (#HITMC). Over the course of three days, attendees learned the latest trends in healthcare content marketing, event marketing, marketing automation, public relations, branding, and much more. It was also a great opportunity for people to network and connect with others in the healthcare IT marketing world.

This year, Clarity Quest’s presentation focused on shortening sales cycles in health IT using video personalization. View a recording of our presentation:

Get Speedy: Shortening Sales Cycles with Video Personalization #HITMC Click To Tweet

Videos Drive Buyers to Act

On average, 80% of decision makers return to a specific website after watching a product video, while 63% directly contact a vendor about that product. Once a product video is watched, approximately 42% of decision makers request a proposal and 32% go as far as completing a contact form.

After watching a #video, 80% of decision makers return to the website. 63% contact the vendor. Click To Tweet

Collaborate on Your Personalized Video

We work closely with our clients to produce quality marketing videos in the healthcare, biotechnology, and technology industries. Personalized video works even better when paired with a strategic marketing plan, branding, messaging, and tactical marketing program execution.

Lessons Learned in Video Personalization

We have learned a thing or two on video personalization over the years. A few things to keep in mind include:

  1. Don’t personalize too early. Some viewers may want to see a more generic overview before providing any information about themselves.
  2. Watch your video volume to avoid drawing attention away from the rest of your content or sending viewers scrambling to turn down the noise.
  3. Place videos throughout your website, not just on the homepage. You want your video to be visible to website visitors who land on internal pages as well.
3 tips for #video #marketing: Don't personalize too early, watch the volume, place throughout site. Click To Tweet

Learn how we took a fun and engaging approach to our sponsorship at HITMC 2017. Read our blog post.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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