The primary goal of account-based marketing (ABM) is to create an aligned sales and marketing process that builds relationships with a very specific, targeted list...
Chris SlocumbApril 12, 2017
As a marketer you know the importance of social media. However, you may not be up to date on all current platforms. Facebook and Twitter...
Brian ShillingJanuary 27, 2014
In the latest installment of Ann Arbor SPARKS’ CEO Podcasts: Conversations on Economic Opportunity, Donna Doleman sits down with former Domino’s Pizza CEO and current...
Brian ShillingOctober 4, 2012
When deciding whether or not to include a QR code in B2B collateral, always keep your audience in mind. For some of our technology clients...
Brian ShillingSeptember 20, 2012
LA2M will hold a special lunch event at Conor O’Neils next Wednesday, April 25 from 11:45-1 PM entitled, “Covering Live Events with Social Media.” Richard...
Brian ShillingApril 16, 2012
As the social media world continues to expand, it is becoming essential for businesses to utilize the value of Google+ for their online branding strategy....
Brian ShillingJanuary 27, 2012
