Conferences, trade shows and industry events are valuable opportunities for companies to build brand awareness, generate leads and form new relationships. Preparing for a show often involves budgeting, developing themes and planning speaking engagements well in advance of the event.
I recently spoke with Caroline DeVore, Clarity Quest’s Executive Marketing Consultant, about how companies can prepare for large healthcare industry conferences such as HIMSS and RSNA. Caroline shared her expert advice on submitting speaker abstracts and preparing for presentations.
10 Tips for Submitting Speaker Abstracts
1. Keep in mind the two audiences of readers. Your content will be seen by conference attendees and the review committee. Before you begin writing, ask yourself, “What’s going to be appealing to both?”
2. Use educational information, not a sales pitch. Consider how your speech will help attendees earn new credentials or recertifications.
3. Speak to a problem that attendees commonly encounter in their work. Explain how to solve that problem.
4. Pick a track where you have expertise or a unique perspective to offer. Avoid topics that were trendy at the conference the previous two years; know what’s hot now.
5. Make sure this is the first time you will present your session. Review committees want fresh topics and subject matter to encourage attendance.
6. Be on the lookout for deadlines early. Submissions are typically due nine months before the conference date.
7. Never wait until the day of the deadline to start writing a proposal. Review the template well in advance and aim to submit your entry one week early.
8. Always send the proposal from a client that can speak about a solved problem, not from a vendor. The client should be the primary speaker, and the vendor should be the secondary speaker.
9. Have other professionals read your content and make sure it’s well thought out. Confirm that your client has reviewed the topic and is onboard with the plan.
10. Conclude your presentation with actionable takeaways. Speakers should ask themselves, “If I were starting this all over again, what would I do differently?” Sharing this advice is more authentic than a sales pitch.
Need Event Marketing Help?
Our healthcare and technology marketing agency offers a variety of trade show marketing services. If you’re preparing for a major event or speaking engagement, we can guide your company with strategic planning. Contact us to get started.