Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
VC Funding of Health IT Stays Strong
Venture capital funding for health IT companies increased from $1.2 billion in the second quarter of 2015 to $1.6 billion in the third quarter. The majority of these funds went to consumer-centered companies such as personal, social, and mobile health businesses.
Video Marketing and Landing Pages: Lead Generation Gold
A recent B2B marketing study revealed videos are highly effective for generating leads through email and landing pages. With video mentions in email subject lines, click-through rates typically increase up to 55%. These results indicate marketers should focus on video development in 2016.
5 Routine Blogging Activities You Must Do Daily
Learn tips for improving your blogging efforts. These recommendations include studying current blog trends, reaching out to other bloggers, reading for inspiration, and taking regular breaks for offline activity and stretching.
