Online Marketing

Five Reasons to Hire a Pay-Per-Click Advertising Expert

By December 12, 2018No Comments

Pay-per-click advertising is one of those digital marketing practices (much like search engine optimization) that requires niche expertise and years of staying up on historical changes, platform updates, and best practices.

It’s easy to waste a ton of money on PPC advertising if you don’t know what you’re doing. If you’re considering Google Ads, Bing Ads, or LinkedIn Ads (and you should!) get in contact with one of our certified PPC experts.

Five Reasons to Hire a PPC Expert

1. You Don’t Know Where to Start

Starting a PPC campaign is a daunting task if you don’t have the training or experience. From key phrase research to competitive analysis to account setup, there are many obstacles to navigate and places to go wrong. We have all the tools and training to get your account set up efficiently and effectively.

2. Custom Landing Pages are Our Specialty

Sometimes regular web pages simply do not convert for PPC campaigns. We create custom landing pages designed to match consumer expectations and drive conversions. We know what works and what doesn’t.

3. Measuring ROI is Difficult

John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is not the case with our comprehensive analytics and conversion tracking.

4. You’ve Never Created an Ad

Creating effective advertising copy is both an art and a science. We create compelling ads and take advantage of all the additional features that increase click-through rates.

5. Ad Platforms are Constantly Changing

You don’t have the time to keep up with the constant platform changes, new policies, and upgraded tools and features. We do. Our PPC experts are certified in both Google Ads and Bing Ads.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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