Have you tried LinkedIn Matched Audiences?
When it comes to B2B healthcare marketing, LinkedIn is one of the leading platforms for connecting industry professionals, decision-makers, and potential customers with your brand...
Brian ShillingJuly 6, 2023
What are long-tail key phrases and why do they matter for SEO?
When establishing a search engine optimization strategy, you should focus your efforts on long-tail key phrases. It may be tempting to optimize your website for...
Brian ShillingJune 13, 2023
Back to basics: online marketing character limits
Digital marketing is full of character limits. While some may call these limitations, it’s one of a marketer’s primary jobs to make sure the message...
Brian ShillingApril 4, 2023
Clarity Quest celebrates our clients’ stellar successes in 2022
Our clients have been busy this year! From completing mergers to raising funding rounds to launching industry-first offerings, we’re amazed by the work our clients…
Brian ShillingNovember 30, 2022
Creating the right ad mix for healthcare marketing: The best use of popular digital platforms
Have you inherited a digital ads strategy that feels like “too much” or “too little”? Suspect your ad budget allocation is out of balance? Wonder…
Brian ShillingNovember 2, 2022
Fast facts: The Google helpful content update
On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms. What is the Google helpful content update? In short,…
Brian ShillingSeptember 29, 2022
What to do about the new Google Ads Destination Requirements
Any Google policy update that lands in your inbox can be cause for concern. Especially when the email includes, “Our records show that this policy…
Brian ShillingSeptember 6, 2022
Lead generation: More than just a number
As a healthcare technology marketing leader, how often have you been tasked with bringing in a set number of leads per quarter? Next time a…
Brian ShillingJune 15, 2022
Still using Google’s Universal Analytics? It’s time to switch to GA4
Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…
Brian ShillingMay 23, 2022
