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Enterprise imaging innovator DataFirst rebrands and launches new website

By February 17, 2022February 26th, 2022No Comments

Clarity Quest’s most recent engagement was to launch updated branding, messaging, and a new website that included multiple videos for the leading enterprise imaging technology company, DataFirst. More than 50% of U.S. health systems use DataFirst to drive data migrations and interoperability initiatives.

Starting with a complex rebranding and re-messaging effort, Clarity Quest worked with the health IT company to reflect how they’d changed and grown since we updated their existing website in 2016.

Beau Jones, DataFirst’s President and CEO, stated: “Your collective talent, collaborative insight, and creativity was an invaluable contribution towards the transformation of who DataFirst is and how the healthcare community will see and experience us going forward. What an encouraging and exciting experience when the final deliverable exceeded my expectations.”

Looking to rebrand a complex healthcare or biotech company?

Enlist the help of branding, messaging, and design experts from an experienced healthcare marketing agency.

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Lindsay Groth

Author Lindsay Groth

Lindsay Groth was an Account Director at Clarity Quest from 2020-2023. She spent 15 years as an in-house marketing leader before joining the agency world.

More posts by Lindsay Groth