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A total brand, messaging, and website overhaul for an enterprise imaging technology company

By May 9, 2022No Comments

Simple, modern, edgy, sleek, and most importantly—different.

That’s what DataFirst, a leading enterprise imaging technology company, envisioned for their new brand when they reapproached us.

Six years ago, we initially worked with DataFirst to create their foundational brand positioning, messaging, and website. Then, when a change in leadership and strategy occurred, they reached out to us again to help them bring their new vision to life.

Our team was excited to work their marketing magic for a returning client!

The goals?

DataFirst’s marketing goals included:

  1. Shifting their brand perception
  2. Targeting a new audience
  3. Building a new go-to-market strategy

Their Silverback® platform solves interoperability challenges for health systems and IDNs, and they expressed their desire to look and feel different from their competitors.

The solution?

The CQ team executed a complex branding and messaging overhaul with these objectives in mind.

To get DataFirst where they wanted to go, we worked to transform their:

  • Messaging and positioning framework
  • Brand promises
  • Corporate messaging
  • Brand architecture
  • Product packaging and messaging
  • Search Engine Optimization (SEO)
  • Brand image
  • Logo

The result?

A unique and modern search-friendly website that incorporates all of their new branding and messaging.

Want an in-depth explanation of how we achieved this? Read the DataFirst Success Story.

Ready to write your success story?

If you’re looking for help from an experienced B2B healthcare marketing agency, we’d love to help you achieve your goals.

Let’s get started.

Lindsay Groth

Author Lindsay Groth

Lindsay Groth was an Account Director at Clarity Quest from 2020-2023. She spent 15 years as an in-house marketing leader before joining the agency world.

More posts by Lindsay Groth