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Let’s talk HubSpot and more IRL: HITMC 2022 preview

By April 26, 2022No Comments

I can’t say it enough … the Clarity Quest team simply cannot wait to connect with clients, colleagues, friends, partners, and yes—even our competitors—in real life at the Healthcare and IT Marketing Conference on May 9-11 in Foxborough, MA.

With events being canceled last minute and the continued pressure to deliver quality leads, garner press coverage, and implement robust digital marketing strategies, the COVID pandemic has been challenging for healthcare marketers.

The opportunity to hear lessons learned from those walking in our shoes will be a breath of fresh air, and we look forward to celebrating how our industry peers are overcoming challenges and thriving. Don’t worry, you won’t hear me say ‘in these unprecedented times.’

Ready to dish on HubSpot?

With more than 135,000 companies on its platform, if you haven’t already used HubSpot, chances are you will, or will at least need to know enough to compare it to other leading marketing automation systems such as Act-On, Salesforce Pardot, and Marketo Engage.

I’m excited to share that I’ll be speaking at this year’s conference on my love-hate relationship with the marketing powerhouse.

During the session, I will share my lessons learned (and maybe a horror story) about HubSpot implementations, email campaigns gone awry, and how HubSpot’s high standards and in-depth documentation can make you a better data-driven marketer.

Be sure to check out my session:
Making Frenemies: My Love-Hate Relationship with HubSpot
Tuesday, May 10 | 9:50 – 10:35 AM

Check out the full schedule of HITMC sessions for more details.

If you can’t make the session but want to talk about all things HubSpot, hit me up IRL or on LinkedIn.

Meet Clarity IRL

As long-time supporters of HITMC, our healthcare IT marketing agency is honored to once again sponsor this event. We’ve got new swag and a fresh perspective on marketing.

Stop by the Clarity Quest sponsorship table or look for me or my colleagues, Chris Slocumb, Lindsay Groth, and Rayna Southart in Foxborough.

We can’t wait to connect with you IRL and I’ll try not to talk your ear off.

Melanie Hilliard

Author Melanie Hilliard

Melanie is an Account Director and Content Lead at Clarity Quest. Nothing makes her heart sing more than fantastic marketing. To learn more about Melanie's experiences and qualifications, visit our leadership team page.

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