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Entrepreneurial spirit, Midwest grit: Capturing the essence of a firm that’s shifting the healthcare venture capital paradigm

By April 28, 2022June 13th, 2022No Comments

Ann Arbor, MI-based healthcare venture capital firm, Arboretum Ventures, contacted Clarity Quest to refresh their messaging and logo, create a new tagline, and launch a website in less than 12 weeks.

We did what we do best—got straight to work!

Let’s get started

The CQ team kicked off the project with an online messaging workshop with Arboretum Ventures to define their why.

It was immediately apparent that emphasizing Arboretum Ventures’ Midwest roots and its commitment to investing in under-ventured geographies, demographics, and sectors was a core value to their culture.

The story portrayed through their new messaging had to balance and communicate three tenets:

  • Prove that ‘we can do it here’ with integrity and trust.
  • Honor the Midwest ethos by communicating in a confident, approachable, and down-to-earth voice.
  • Elevate the message with outstanding creativity.

The results

With these core tenets in mind, our branding and website design experts delivered a refreshed logo, tagline, messaging framework, and a new search-friendly website that reflected their new brand look and feel.

Did we mention this was all within 12 weeks?

Wondering what the Arboretum Ventures team had to say about it? Check out our Arboretum Ventures Success Story.

Need help with your branding, messaging, or website design? Enlisting the help of an investment firm marketing agency with healthcare and biotech expertise makes all the difference.

Lindsay Groth

Author Lindsay Groth

Lindsay Groth was an Account Director at Clarity Quest from 2020-2023. She spent 15 years as an in-house marketing leader before joining the agency world.

More posts by Lindsay Groth