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$15M in pipeline contribution for a healthcare tech company

By April 18, 2022No Comments

When we met healthcare tech company Prognos Health, they wanted to position their one-stop-shop solution, Prognos Factor, as a central player in the patient-centric real-world data analytics sector for life sciences and payers.

Our response? When can we start!

Initially, we worked with Prognos to completely reposition their brand through new messaging, a website homepage redesign, and search engine optimization (SEO).

Then, our relationship grew to include content marketing, lead generation, and campaign execution services.

The result? $15M in pipeline contribution.

The fun didn’t stop there! Other highlights included:

  • 247 leads in three months from paid LinkedIn, organic social, email, and organic search
  • Leads generated from 6 of the top 10 big pharma companies, including Johnson & Johnson, Novartis, Merck, and AbbVie
  • 34% increase in LinkedIn followers YOY
  • 23% increase in blog post views
  • 37% increase in average time spent on blog pages

If you’re asking yourself: “How?!” Don’t worry! We outlined everything in the Prognos Health Success Story.

Looking for the right healthcare marketing agency to help you reach your goals? Let’s talk.

Lindsay Groth

Author Lindsay Groth

Lindsay is an Account & Business Development Director at Clarity Quest. She spent 15 years as an in-house marketing leader before joining the agency world. To learn more about Lindsay, please visit our leadership page.

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