When we met healthcare tech company Prognos Health, they wanted to position their one-stop-shop solution, Prognos Factor, as a central player in the patient-centric real-world data analytics sector for life sciences and payers.
Our response? When can we start!
Initially, we worked with Prognos to completely reposition their brand through new messaging, a website homepage redesign, and search engine optimization (SEO).
Then, our relationship grew to include content marketing, lead generation, and campaign execution services.
The result? $15M in pipeline contribution.
The fun didn’t stop there! Other highlights included:
- 247 leads in three months from paid LinkedIn, organic social, email, and organic search
- Leads generated from 6 of the top 10 big pharma companies, including Johnson & Johnson, Novartis, Merck, and AbbVie
- 34% increase in LinkedIn followers YOY
- 23% increase in blog post views
- 37% increase in average time spent on blog pages
If you’re asking yourself: “How?!” Don’t worry! We outlined everything in the Prognos Health Success Story.
Looking for the right healthcare marketing agency to help you reach your goals? Let’s talk.
