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LinkedIn launches Yelp-like Product Pages for B2B ratings

By May 20, 2021May 26th, 2021No Comments

Like many social platforms, LinkedIn tests out new features to enhance their user experience from time to time. The latest example of this is its Products Pages.

LinkedIn’s latest feature is testing out how users leverage LinkedIn’s Product Pages feature. While Product Pages aren’t new to LinkedIn, the difference is now people can rate products…a “Yelp” for B2B.

How do LinkedIn Product Pages work?

The new offering enables businesses to create stand alone pages dedicated to their products  that are accessible via their primary Company page.

Their customers can rate and review these products and services and then businesses can highlight featured customers, showcase ratings and reviews, and leverage these testimonials to generate quality leads.

Users can also click on a “contact us” button that goes directly to a lead generation form making it even easier for businesses to connect with potential customers.

LinkedIn’s newest tool is designed to transform community preferences and reviews into growth for businesses.

Here’s an example of what this looks like:

What’s the catch?

The option is not available to all companies yet, only B2B software products are able to utilize the new product pages, but LinkedIn says that over 10,000 companies have posted more than 12,000 products using this feature.

Related: Don’t know what to post on your LinkedIn Company Page? Here are nine ideas for fresh content.

We anticipate that given the interest in this feature, LinkedIn will roll out the feature to more categories. For a full breakdown of how this works, watch their on-demand webinar.

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Melanie Hilliard

Author Melanie Hilliard

Melanie is an Account Director and Content Lead at Clarity Quest. Nothing makes her heart sing more than fantastic marketing. To learn more about Melanie's experiences and qualifications, visit our leadership team page.

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