Like many social platforms, LinkedIn tests out new features to enhance their user experience from time to time. The latest example of this is its Products Pages.
LinkedIn’s latest feature is testing out how users leverage LinkedIn’s Product Pages feature. While Product Pages aren’t new to LinkedIn, the difference is now people can rate products…a “Yelp” for B2B.
How do LinkedIn Product Pages work?
The new offering enables businesses to create stand alone pages dedicated to their products that are accessible via their primary Company page.
Their customers can rate and review these products and services and then businesses can highlight featured customers, showcase ratings and reviews, and leverage these testimonials to generate quality leads.
Users can also click on a “contact us” button that goes directly to a lead generation form making it even easier for businesses to connect with potential customers.
LinkedIn’s newest tool is designed to transform community preferences and reviews into growth for businesses.
Here’s an example of what this looks like:
What’s the catch?
The option is not available to all companies yet, only B2B software products are able to utilize the new product pages, but LinkedIn says that over 10,000 companies have posted more than 12,000 products using this feature.
We anticipate that given the interest in this feature, LinkedIn will roll out the feature to more categories. For a full breakdown of how this works, watch their on-demand webinar.