Marketing StrategyMarketing Tips

Outsource versus in-house marketing comparisons

By December 15, 2019 No Comments

Hiring new talent is an important decision and big investment for any company. Before hiring a marketing executive or expanding your marketing team, consider these 3 benefits of strategic outsource marketing.outsource group graphic

Costs

If you hire a full-time VP-level marketing executive, your up-front costs for salary and benefits alone can be upwards of $200,000. A VP Marketing can be a sound investment for strategic development, budgeting, and high-level planning, but what about the execution? Chances are you’ll need to hire additional marketing resources to manage social media, conduct PR outreach, and carry out technical graphic design projects. The best part about an outsource marketing agency: you only pay for resources when you need them.

Objective recommendations

It’s very easy to miss opportunities because “it’s the way we’ve always done it”.  A fresh perspective can be invaluable when brainstorming solutions to tough hurdles.

Multi-faceted expertise

With a full-service marketing agency, you have a nearly limitless amount of services at your disposal. With over 19 years of experience, we’ve assembled an expert team with experience in every area of marketing. Award-winning graphic and web design, online marketing, marketing strategy, content creation, budgeting, copywriting, public relations, video, advertising – if you need it, we provide it. We even won the HITMC Agency of the Year Award for growing companies and advancing healthcare, so you’re in good hands with our team.

Resourcing flexibility

An outsource marketing agency model gives you budget efficiency because a good agency can ramp and scale back with some advance notice.  If you have busy trade show seasons, followed by slower periods, outsourcing will save you money.

Industry connections

We aren’t lifetime agency folks. Our team of marketing experts has real-world leadership experience as VP Marketing, VP Business Development, CMO, and Webmaster positions at startups and Fortune 50 firms. That experience, combined with our 19 years as a healthcare technology marketing agency, means we have extensive knowledge of the industry and an equally extensive contact list. We have the connections to get things done.

To learn more about evaluating your marketing options, read our outsource marketing white paper.

Ready to take the next step?

Hiring an outsource marketing firm gives your team more time to focus on your core competencies. Contact us today to discuss a marketing partnership!

 

 

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Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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