TruLite Health, a company offering the first enterprise-wide health equity platform to address racial and ethnic health disparities at the point of care, sought out Clarity Quest to provide a strategic marketing foundation.
We worked with their senior leadership team to develop a comprehensive messaging framework and an SEO-optimized website, with the goal of bringing them out of stealth mode and soft launching their brand.
In the process, we named their industry-leading health equity platform Truity™—a nod to their corporate name and audacious goal of eliminating inequities in healthcare by uniting patients, providers, and health systems.
During the messaging and web development process, we highlighted their differentiated value propositions:
- A combination of clinical, social, and behavioral interventions at the point of care. By including patient-specific clinical data in the platform, providers can use Truity™ as a companion resource to support treatment plans and deliver better care for their diverse populations.
- A proprietary clinical knowledge base of peer-reviewed articles and patient-specific clinical and social data sets.
- Commitment to closing the health equity gap by offering post-visit coaching to encourage patient advocacy and engagement to support better outcomes for diverse communities.
In addition to messaging and website work, we refreshed their existing logo to align with the new look and feel of their online presence.
Check out their new website and let us know what you think!
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Need help with your messaging, website, or SEO? Partnering with a healthcare marketing firm that understands your business is imperative when building the foundation of your marketing.