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Digital Ad Trends & Predictions

Display Ad Trends & Predictions


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Digital Ad Trends & Predictions

  • 2015 Online Advertising Recap
    • Social Ads
      • accounted for ¾ of clicks and 71% of spend in Q4 2015
    • 3 of 5
      • display conversions took place on a smartphone in Q4 2015, up 30% from Q4 2014
    • 3X Higher CTR
      • on search ads compared to social and display ads
    • Smartphone Growth
      • in year-over-year clicks (13%) and spend (11%)
  • 2017 Predictions
    • Digital Ad Spend > TV Ad Spend
      • for the first time ever in 2017
    • $72.01 Billion in TV Ad Spend
      • 35.8% of total US media ad spend
    • $77.37 Billion in Digital Ad Spend
      • 38.4% of total US media ad spend
    • < 1/3 by 2020
      • TV’s share of US ad spend will drop below one-third by 2020
  • Sources:
    • The Q4 2015 Performance Marketer’s Benchmark Report, Marin Software
    • Digital Ad Spending to Surpass TV Next Year, eMarketer, March 8, 2016