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<a href='https://www.clarityqst.com/library/infographics/display-ad-trends-predictions/'><img src='https://www.clarityqst.com/wp-content/uploads/2016/08/infographic-digital-ad-trends-predictions-clarity-quest.jpg' alt='Display Ad Trends & Predictions Infographic'/></a><br/> Via: <a href='https://www.clarityqst.com'>Clarity Quest Marketing</a>
Digital Ad Trends & Predictions
- 2015 Online Advertising Recap
- Social Ads
- accounted for ¾ of clicks and 71% of spend in Q4 2015
- 3 of 5
- display conversions took place on a smartphone in Q4 2015, up 30% from Q4 2014
- 3X Higher CTR
- on search ads compared to social and display ads
- Smartphone Growth
- in year-over-year clicks (13%) and spend (11%)
- Social Ads
- 2017 Predictions
- Digital Ad Spend > TV Ad Spend
- for the first time ever in 2017
- $72.01 Billion in TV Ad Spend
- 35.8% of total US media ad spend
- $77.37 Billion in Digital Ad Spend
- 38.4% of total US media ad spend
- < 1/3 by 2020
- TV’s share of US ad spend will drop below one-third by 2020
- Digital Ad Spend > TV Ad Spend
- Sources:
- The Q4 2015 Performance Marketer’s Benchmark Report, Marin Software
- Digital Ad Spending to Surpass TV Next Year, eMarketer, March 8, 2016