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The Growth of Voice Search

The Growth of Voice Search Infographic


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The Growth of Voice Search

Voice Search is growing as virtual assistants become more widely adopted:

  • 20% of queries on mobile devices are voice searches.
  • It is predicted that $12 billion of annual ad spend will come through voice assistants by 2021.
  • Mobile voice-related searches are 3 times more likely to be local-based than text searches.

Search behavior is evolving:

  • More natural and conversational language used
  • Transactional opportunities are emerging with voice search
  • More individuals are searching while on the go
  • “Near me” searches are on the rise

Sources: SearchEngineLand, MediaPost, Search Engine Watch