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Press Release Wire Service Comparison

Which wire service is best for business press release distribution? Like so many things in technology marketing and healthcare marketing, it depends on many factors. This post includes our review of the top wire services and the best use for each. Note: All pricing in this post reflects our experiences with each service. Pricing depends on options such as geographic distribution, multimedia, and other add-ons.

 

Business Wire

Business Wire has emerged as our preferred press release wire service vendor for important B2B company news. Their quality and distribution network are top-notch. We have used Business Wire for both domestic and extensive international distribution with success. Their account reps are friendly, knowledgeable, and responsive.

GlobeNewswire

Nasdaq acquired Marketwired and rebranded with the name GlobeNewswire. We primarily used Marketwired a few years ago when press releases were still a big player in search engine optimization. We had great experiences with Marketwired’s account reps and their local and state-wide distribution is cost-effective and got us several great media placements.

Newswire

While we don’t have much experience with Newswire, a national release does seem quite pricey. However, their allotment of hyperlinks, images, and embedded video are higher than many other vendors. Their analytics tools appear to go beyond the basic press release stats to track engagement and performance across channels. If you’re looking for state-wide reach with more advanced analytics tools, consider one of their cheaper packages.

PR Newswire

When we first started offering public relations services in the early 2000s, PR Newswire was THE wire service and the only one we used. It was the oldest, largest, and most expensive vendor on the market. As more wire service vendors entered the market, we found PR Newswire’s technology to lag behind, not to mention the rapid turnover among account reps.

PRWeb

PRWeb is one of the most well-known online distribution services. They have always been very user-friendly and budget-friendly. The Premium package for $369 includes search engine optimization and distribution to premium news sites and premier outlets. PRWeb no longer charges an additional fee for editorial review. However, videos, attachments, images, and links can be included, but now it is an additional cost. Unlike most other vendors, PRWeb has no word limit and does not charge extra for word counts over 400. PRWeb is not a true wire distribution service, it’s an online release distribution offering. Therefore, it suits smaller companies on a budget.

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About the Author:

Chris Slocumb
Chris is the founder and president of Clarity Quest Marketing, where she leads a talented group of marketers and designers helping healthcare and technology companies achieve marketing and business goals. To learn more about Chris' experiences and qualifications, visit our Meet Our Executive Team page.

4 Comments

  1. Jeff June 19, 2012 at 4:20 pm - Reply

    The best option is definitely PRWeb. Marketwire is overpriced but PRNewswire is decent, having said that I think PRNewswire got killed by Google’s Panda though.

  2. Desiree June 13, 2013 at 9:08 am - Reply

    Definitely would suggest PRWeb for backlinks and cost!

  3. John Lynn February 15, 2018 at 9:43 am - Reply

    The related question is, “Are any of them worth it?”

  4. Chris Slocumb
    Chris Slocumb February 16, 2018 at 9:32 am - Reply

    The “worth” of a wire service depends on your business goals. For example, using a wire service for your release does zilch for SEO. However, if you are a company that’s had a reputation management issues, putting a credible NEWSWORTHY story over a wire can give you validation and some credibility. If you’re in a company that doesn’t have an AP style editor, then the higher end services have editors who will help.

    While establishing relationships with reporters and editors is the way to the best coverage, some won’t look at a release as part of a larger pitching package unless it’s from an accredited wire. We see this more on the national publication than with trade publications, of course.

    Where there is high ROI from a wire service company is in experts and speaker bureau databases that tie in with release and corporate profiles. If your company has an expert and wants to get quoted, these are very helpful and yield results above and beyond monitoring the likes of HARO.

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