Health tech and life sciences B2B technology and SaaS marketers are often mired in tactical messaging. Leading with features and benefits (F&B) is often the…
I previously wrote a blog about how marketers can keep their content wheel continuously turning by repurposing existing content. Then, I thought, instead of merely…
Earlier this year, I presented a talk about my love-hate relationship with HubSpot at the Healthcare and IT Marketing Conference (HITMC22) in Foxborough, MA. Based…
In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health…
Like other social media platforms, LinkedIn regularly releases product updates that include new features. With so much to keep up with, our healthcare marketing agency…
The world is changing rapidly. New technologies are changing how we conduct our lives, and no industry has seen a more extraordinary revolution than the…
Ah, the Great Resignation—everyone is talking about it, and many industries are feeling the effects of it. I recently chatted with MM+M about my thoughts…