Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

ABM: What metrics are you tracking?

Let’s get this out of the way, if you have aggressive lead gen goals, don’t put all your eggs in an account-based marketing (ABM) strategy.…

Melanie HilliardMay 18, 2021

Marketing Strategy

SERP 101: How to maximize your influence on Google’s search results

What is SERP? SERP stands for “search engine results page” and is essentially Google’s holistic response to a person’s initial search query. Google designed their…

Brian ShillingMay 13, 2021

News

Clarity Quest Marketing Adds Digital Marketing Manager To Support Its Expanding Healthcare and Technology Business

Clarity Quest is excited to welcome the newest member of its team, Spencer Rohatynski Spencer Rohatynski, Digital Marketing Manager Spencer joins the Ann Arbor, Michigan office…

Rayna SouthartMay 10, 2021

close-up on businesswoman manager using stylus pen for writing

Marketing Strategy

An $11M lead from Google Ads

When it comes to Google Ads, we often talk about updates, restrictions, and how to set up and manage your campaigns. However, in this post,…

David GomezMay 4, 2021

Marketing Strategy

Call me maybe? Crafting a powerful call-to-action for marketing professional services and consulting firms

If your company sells a software product, your B2B lead generation efforts have a direct call-to-action: you want potential customers to request a demo. As…

Melanie HilliardApril 29, 2021

woman showing colleague a report on her laptop

Clients Marketing Strategy

3 ways to leverage a results-driven marketing agency for your success

If the marketing agency you've hired is struggling to prove ROI, keep you satisfied, or prove that their marketing efforts are working, their measurement and…

Brian ShillingApril 22, 2021