Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Tips

Can women leaders be likable AND respected?

Anytime a woman ascends to a new leadership position (think Marissa Meyer at Yahoo!, Kamala Harris being nominated for VP), there’s a lot of buzz…

Chris SlocumbAugust 19, 2020

Clients

Dedication to marketing pays off for immune cell supplier in $38 million acquisition

Congratulations to Cellero and Charles River There is big news for one of Clarity Quest’s longtime clients, originally Astarte Biologics, now Cellero. Cellero was recently…

Chris SlocumbAugust 17, 2020

Marketing Tips

What to look for in an agency: Part II

A couple of weeks ago, we published a “Part I” of a blog post asking two of the newest Clarity Quest hires, Lindsay Groth and…

Chris SlocumbAugust 13, 2020

Marketing Strategy

HIMSS21 … hotter than ever

It’s official, the annual HIMSS Conference in 2021 has been moved from its original date in March to August 9 - 13. That’s right, Las…

Melanie HilliardAugust 11, 2020

Marketing Tips

Sensitivity around brand launches

Do your research In branding, there are many fundamentals that often take months, if not years, to perfect in order to cultivate and communicate the…

Chris SlocumbAugust 7, 2020

Marketing Tips

How to handle business group photography sessions during COVID-19 (Updated)

This post was originally published on July 31, 2020 and was updated on October 20, 2020. Are you scratching your head over how to photograph…

Chris SlocumbJuly 31, 2020

what to look for in an agency feature image

Marketing Tips

What to look for in an agency: Part I

At Clarity Quest, our clients range in size from small through enterprise-level health tech, biotech, and software companies. These companies often hire an agency to…

Chris SlocumbJuly 29, 2020

Marketing Strategy

Disallowed Google, Bing, or LinkedIn Ads? Investment in search engine optimization can get your company around ad restriction hurdles

When the COVID-19 pandemic hit, the big digital ad companies became extremely conservative and disallowed pay-per-click advertising related to coronavirus topics. The advertisers implemented a…

Chris SlocumbJuly 27, 2020

Marketing Tips

Navigating as a one-person marketing team

It can be a marketer’s dream. It’s just YOU. You have complete control. No running copy by other departments or gaining consensus with cross-functional teams.…

Lindsay GrothJuly 20, 2020

Health Tech Marketing Blog

Can women leaders be likable AND respected?

Dedication to marketing pays off for immune cell supplier in $38 million acquisition

What to look for in an agency: Part II

HIMSS21 … hotter than ever

Sensitivity around brand launches

How to handle business group photography sessions during COVID-19 (Updated)

What to look for in an agency: Part I

Disallowed Google, Bing, or LinkedIn Ads? Investment in search engine optimization can get your company around ad restriction hurdles

Navigating as a one-person marketing team

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