Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

Leveraging big data for B2B healthcare software marketing

As B2B healthcare software marketing continues to embrace digital transformation, leveraging big data is one of the most important strategies at our disposal. Strategically leveraging…

Aaron OggNovember 20, 2023

Marketing Tips

How to overcome Google Ads restrictions for medical device, health tech, and pharma companies

Brian ShillingNovember 20, 2023

News

CCM 101: Everything you need to know about chronic care management

What is chronic care management (CCM)? CCM is a healthcare model that involves placing patients with chronic conditions into a program that provides continuous and…

Rayna SouthartNovember 13, 2023

Marketing Tips

How to give design feedback for better creative deliverables

One of the more challenging aspects of being a marketing leader is giving design feedback. I’m sure you’ve been there—you have an amazing idea in…

Melanie HilliardNovember 6, 2023

Clients

SYNERGEN Health selects Clarity Quest as PR agency of record

We’re excited to announce that healthcare RCM innovation leader SYNERGEN Health has selected Clarity Quest as its public relations agency of record. While the healthcare…

Josie ZohnyNovember 2, 2023

Marketing Strategy Online Marketing

8 health tech marketing budget allocation best practices

Health tech companies face a unique and dynamic set of challenges when it comes to marketing, but certain marketing budget allocation best practices are tried…

Aaron OggOctober 27, 2023

Online Marketing

Should you create a company Wikipedia page?

Having a company Wikipedia page may seem like an outdated practice. After all, why invest time and resources in creating a page on a platform…

Rayna SouthartOctober 23, 2023

stop starvation healthcare software marketing

Marketing Strategy Marketing Tips

Book launch: Unleash your tech success with ‘Stop Starvation Marketing’

Get ready to embark on a transformative journey through twenty-three power moves that will empower you to build a successful life sciences, biotech, IT, or…