It doesn’t matter how great your content is if your audience doesn’t get past the headline. The headline is your chance to grab your reader’s…
Melanie HilliardJanuary 25, 2021
The way your company is perceived is vital to the success of your business and the strength of your customer relationships. Developing a style guide is...
Brian ShillingApril 24, 2017
Punctuation is a critical component of clear communication, especially in business. Proper punctuation can be the difference between drawing a reader in and losing them...
Brian ShillingApril 8, 2017
When writing copy for your website, keep in mind the two audiences you need to write for: your human audience and your robot audience. No,...
Brian ShillingSeptember 7, 2016