Best practices for B2B healthcare video marketing strategy
In 2022, the question for B2B healthcare technology companies is not whether or not they should launch a video marketing strategy, but when. Video marketing…
Brian ShillingMarch 14, 2022
Is programmatic advertising right for your healthcare company?
Programmatic advertising can be a bit of a black box to those not well-versed in digital marketing (and even those who are). But simply put,…
Brian ShillingMarch 1, 2022
Marketing to the healthcare C-suite: Who to target for your health IT product
Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…
Brian ShillingFebruary 2, 2022
Should medical devices companies market products to doctors, patients, or both?
The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…
Brian ShillingJanuary 7, 2022
Why SEO is important for medical device companies
If you had not considered the importance of search engine optimization previously or had it as a critical element of your marketing efforts, now is…
Brian ShillingNovember 30, 2021
Brand building: The foundation for a solid medical device marketing plan
When marketing medical devices, many companies jump right into lead generation initiatives. But to market a device properly, you first need to get your marketing…
Brian ShillingNovember 16, 2021
5 ways a medical device marketing agency can fast-track success
Medical device marketing is changing at a rapid rate. The days of handing your sales team a stack of collateral and sending them off to…
Brian ShillingNovember 10, 2021
Filling a startup’s pipeline with 200+ leads in 4 months – a success story
As a full-service healthcare/health IT marketing agency, we usually have our hands (and minds) full from dusk to dawn. We are always thinking about what's…
Brian ShillingSeptember 17, 2021
The anatomy of a good PR pitch
A good pitch requires both heart and brain. You need to be able to showcase your expertise and your personality all while showing off your…
Brian ShillingSeptember 16, 2021
