Marketing Strategy Archives

Marketing Strategy

The importance of B2B health tech patient journey mapping

Even though the B2B health tech marketer’s primary goal is to reach buyers at healthcare organizations, leveraging how your patient end-users will engage with the…

Melanie HilliardFebruary 4, 2025

Marketing Strategy

Healthcare tech investment trends and marketing implications: Get the guide

Brian ShillingJanuary 20, 2025

Marketing Strategy

5 questions to ask yourself while conducting a B2B competitive analysis

Rayna SouthartNovember 19, 2024

Marketing Strategy

Google Ads vs. LinkedIn Ads: Which channel works for B2B health tech and life sciences brands

Google Ads vs. LinkedIn Ads—who wins the digital advertising battle in health tech and life sciences? Five years ago, almost all our client requests for…

Marla SokolowskiNovember 6, 2024

Marketing Strategy

7 B2B marketing trends for 2025

Melanie HilliardOctober 15, 2024

Marketing Strategy

B2B healthcare marketing plans in 2025 (part two): Budget wisely, plan creatively

How are your 2025 healthcare marketing plans and budgets coming along? Last we left off, we discussed how this time of year can be a…

Dalton PattersonOctober 1, 2024

Marketing Strategy

B2B healthcare marketing plans in 2025 (part one): Budget wisely, plan creatively

It is every health tech and life science marketer's favorite time of year! By favorite, I mean that period when we pore over spreadsheets and…

Dalton PattersonSeptember 17, 2024

Marketing Strategy

Juggling a website redesign? 5 pro tips you may have overlooked

Launching a new website is hard work. Juggling the technical requirements, writing search-friendly copy, designing a compelling user experience, and optimizing your lead generation strategy…

Melanie HilliardSeptember 3, 2024

Marketing Strategy

How do you de-mystify a product that seems too good to be true?

Let’s be honest—life sciences and healthcare product marketing can be tough, especially in an industry where the stakes are high, and decisions can cost millions.…

Rayna SouthartAugust 6, 2024

effective project management feature image

Marketing Strategy

Effective project management is your marketing strategy’s secret sauce

I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing…

Melanie HilliardJuly 16, 2024

Marketing Strategy

The importance of B2B health tech patient journey mapping

Healthcare tech investment trends and marketing implications: Get the guide

5 questions to ask yourself while conducting a B2B competitive analysis

Google Ads vs. LinkedIn Ads: Which channel works for B2B health tech and life sciences brands

7 B2B marketing trends for 2025

B2B healthcare marketing plans in 2025 (part two): Budget wisely, plan creatively

B2B healthcare marketing plans in 2025 (part one): Budget wisely, plan creatively

Juggling a website redesign? 5 pro tips you may have overlooked

How do you de-mystify a product that seems too good to be true?

Effective project management is your marketing strategy’s secret sauce

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