Velocify’s CSO survey of 1,200 respondents shows only about 50% of companies have a formal agreed upon definition of a qualified lead. Among those with a formal definition,...
Roughly 8 in 10 global marketers believe it’s cheaper to retain customers than acquire them, however only 15% of those marketers focus more on retention...
With today’s increase in the use of technology, tablets and phones are constantly in the hands of a majority of the population. Smart marketers have...
Marketers get so hung up on pre-show trade show campaigns, they often forget about nurturing leads after the show. They leave the contacts and business...