Health Tech Marketing Blog

If you’re looking for a more direct and personal way to interact with consumers, instead of sending them to your company’s Facebook page or Twitter...

Digital Asset Optimization (DAO) is the part of a change companies are implementing to meet online consumer search needs. DAO is different from Search Engine...

I just finished reading Malcolm Gladwell’s new book Outliers: The Story of Success. While it details how a person’s environment, cultural background and lucky breaks...