Out of the Fog Marketing

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In a recent study, Enquiro and Business.com found that 58 percent of B2B customer prefer to make repeat purchases online. Yet only a small percentage of B2B companies provide e-commerce on their websites.



Could your business sell repeat product or services purchases online?

Labels: B2B, b2b online, b2bmarketing

Some food for thought from the folks at Forrester Research:

You're 53x more likely to appear on page one of Google's search results when you have video on your website.

Video raises click-through rates up to 200%.

Labels: online video marketing, SEO, web video

Many startups ask us how to choose the best domain name for both SEO and branding. There are so many secured domains, finding a domain can often be daunting. Check out a blog post by the folks at Noble Samurai on choosing domain names.

We agree that one hyphen is OK and it's better to have a hyphen in your URL.com that one without a hyphen at a .net.

Labels: branding, identity, SEO, web domains

Love this quote from Rich Scheferen's excellent blog series on building credibility....

“MARKETING ISN’T A CAMPAIGN…
IT’S A COMMITMENT!!!”

It’s a commitment to a relationship.

A relationship that’ll leave your prospects and clients better off than before.

And, it’s your job to continually convince them that you’ve got the chops to do it.


What have you done recently to convince your prospects and build trust? Check out these customer testimonial videos we created with our longtime client Vision Computer Solutions for whom we recently launched a new website.

Labels: blog posts, free marketing tools, marketing, rich scheferen

Check out IT Database's latest report Business Press Technology Coverage for a fascinating look at how business publications cover the technology industry. Tech gets far less coverage than its finance counterparts even though it's a huge part of our country's economic engine.

Particularly vexing is Gartner predicted $3.3 trillion in IT spending in 2010, yet enterprise IT is barely covered in the mainstream media.

In the study IT Database also asked tech PR pros which companies they thought were overrated or underappreciated by the business press. Look at the results and see that hip and hype really matter when it comes to PR coverage:

Overrated	Underappreciated
Apple (32%)	Cisco (18%)
Google (28%)	Microsoft (12%)
Twitter (12%)	VMWare (12%)

Labels: it, marketing technology, media coverage, public relations, publicity