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Is Your Site Truly Mobile-Friendly? See What Google Says.

Google recently added a “mobile-friendly” label in the mobile organic search results next to websites that the search engine deems to have an acceptable mobile user experience.

Among other criteria, your website will be labeled mobile-friendly if it does not require zooming to read text, does not require side scrolling to view the entire page, and […]

6 Marketing Tools I Can’t Live Without

Marketing has become increasingly dependent on tools and apps. I’ve vetted my share of tools in 13 years of business. Here are six apps I’ve stuck with and can’t live without:

Allocadia – When you are trying to juggle an ever-changing marketing department, spreadsheets are cumbersome. Projects change, trade shows are added, and you “borrow” […]

Make Connections with Rapportive

Want a convenient way to learn more about the people who have sent you an email? Check out Rapportive! Rapportive is a free add-on for Google Chrome and Firefox and works seamlessly with your Gmail account. After you have installed the app you can see the photo of the person that has emailed you, […]

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    B2B Nuggets: Content Bloat, PPC Workflow & Search Marketing Metrics

B2B Nuggets: Content Bloat, PPC Workflow & Search Marketing Metrics

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
How to Avoid Contributing to Content Bloat

Do you know […]

Top 20 Content Marketing Resources

Our tech and healthcare marketing agency has compiled a list of some of our favorite content marketing resources, both online and off, in no particular order or rank. These resources have been used by us or come highly recommended from other marketing professionals. Consider utilizing some of these blogs, books, and groups when launching your next […]

Stay on Track with CoSchedule

If you are looking for a way to keep your social media and blog schedules on track then check out CoSchedule. CoSchedule is a tool that allows you to drag and drop all of your blog and social media posts on a calendar to increase productivity and make sure that everyone is on the […]

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    B2B Nuggets: Paid Search Copy, Facebook Local Search & Social Advertising

B2B Nuggets: Paid Search Copy, Facebook Local Search & Social Advertising

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
4 Content Marketing Initiatives You Need in 2015

Michele Linn […]

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    “It Works for Me”: Kevin Mooney, VP Operations, BlueRock Technologies

“It Works for Me”: Kevin Mooney, VP Operations, BlueRock Technologies

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” will feature business professionals sharing their secrets on how they get the job done. […]

7 Tips for Selecting the Right Marketing Agency

A few considerations to help your company find the right marketing agency match.

Does this sound familiar?

You’ve decided you need the help of a marketing firm.
You spend countless hours writing RFPs, reading proposals, meeting with agencies, and hearing pitches in an effort to find the “perfect” marketing agency.
Six months into the engagement, you realize the […]

Analyze Your Social Media Performance with Socialbaker

Keeping your social media performance ahead of your competitors is essential, and Socialbaker helps businesses to do just that. With their competitive analysis program, you can analyze other businesses’ successes and failures while taking notes for your own social media campaigns. With Socialbaker, you can also utilize benchmarking to see if your social media […]

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