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Nimble Keeps Your Contacts Organized and Accessible

Keeping business contacts organized is essential! With Nimble, you will be able to track the complete history that you and your contact share on every social media site. The app also analyzes the topics or keywords shared between you and a contact that may be relevant to your business. Social engagement is important to […]

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    B2B Nuggets: Hashtags, PPC Search Network Campaigns & Image Search Widget

B2B Nuggets: Hashtags, PPC Search Network Campaigns & Image Search Widget

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Why We Need Control in PPC

Melissa Mackey provides some […]

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    Only 1 in 2 Companies Have A Formal Qualified Lead Definition

Only 1 in 2 Companies Have A Formal Qualified Lead Definition

Velocify’s CSO survey of 1,200 respondents shows only about 50% of companies have a formal agreed upon definition of a qualified lead. Among those with a formal definition, 29.8% claim a lead conversion rate (leads converted to opportunities) of more than 75%. By contrast, only 18.2% of firms that lack a qualified definition at all boast conversion […]

3 Reputation Traits That Lead to Success

I came across this graphic touting the three most important traits that lead to local business success. The traits not only apply to local business, but ANY business. If you are reliable, knowledgeable, and professional all the time, you will succeed.

I’d add a fourth trait – availability. Does your business answer it’s phone? Is […]

Try Visual Website Optimizer for A/B Testing

Visual Website Optimizer or VWO for short is a helpful A/B testing tool for marketers! With VWO, you will be able to change elements of your website whether it be a headline or the placement of an image to see what design works best. VWO divides your website’s traffic between all of the different […]

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    B2B Nuggets: Content Targeting, Analyzing Ad Text & Homepages

B2B Nuggets: Content Targeting, Analyzing Ad Text & Homepages

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.

Here is what we’ve been reading:

Goodbye, Exact and Phrase Match Keywords. Now What?

Exact Match […]

Step Off The Tactics Treadmill To Grow Your Business

All the decisions I’ve made that have positively impacted my business have come as a result of carving out dedicated time each month to think. For 4-6 hours, I turn off the phone and stop checking email. During that time I look at my “Urgent and Important” list, but I also think about “Not […]

Why Companies Aren’t Spending More on Customer Retention

Roughly 8 in 10 global marketers believe it’s cheaper to retain customers than acquire them, however only 15% of those marketers focus more on retention compared to new customer acquisition. The recent marketing survey of over 900 European executives was published by Econsultancy and sponsored by Oracle Marketing Cloud.

The reason the study gave for why companies […]

Prospecting Made Easier with Tellwise

Prospecting is a task that must be done. Tellwise makes it much easier though! Sometimes it is hard to tell if all of your hard work is paying off, but Tellwise offers a different approach allowing you to run sales campaigns with your same sales content in expertly made mobile ready layouts. This approach […]

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    B2B Nuggets: Blogging Rules, Paid Search & Soliciting Feedback

B2B Nuggets: Blogging Rules, Paid Search & Soliciting Feedback

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Is that Mind-Blowing Title Blowing Your Credibility? You Decide

This […]

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