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You Only Need 3 Things for Business Success

As part of his fourth year of medical school, my husband did internships with rural physicians. He received the best piece of advice from a soon-to-retire physician in Idaho. The good doctor told him you only need three things to succeed in private practice. You need [...]

By | May 3rd, 2016|All Posts, Business Tips, Marketing Tips|0 Comments

B2B Nuggets: Processing Feedback, Reading More & Understanding People

Check out some of the great business posts and videos we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. Here is what we’ve been reading [...]

Sales and Marketing Alignment: Collaborate or Die Trying

Clarity Quest recently spoke for the third time at the Healthcare IT Marketing and PR Conference in Atlanta. The HITMC community has grown over the past few years to include hundreds of healthcare marketing and PR professionals dedicated to improving technology and other solutions to [...]

B2B Buyer-Vendor Relationships

What qualities make a buyer willing to conduct business with a vendor? Three highly valued traits in business relationships are trust, personal relationships, and responsiveness, according to a recent Marketing Charts report and data from a LinkedIn study of more than 6,000 B2B buyers, marketers, and salespeople employed [...]

B2B Nuggets: Competitive Focus, Algorithm Changes & Customer Experience

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some excellent information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

By | April 1st, 2016|Google, Search Engine Optimization, Social Media|0 Comments

Comparing SEO and SEM: Which is the Right Investment?

Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. At Clarity Quest, we believe in the power of both. SEO and SEM have been some of the lowest cost-per-lead sources for our agency and [...]

B2B Nuggets: HIMSS16 Themes, Successful Entrepreneurs & Sales Content

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

Content Marketing Global Growth

Content marketing helps many companies realize high results and revenues through a variety of platforms. These channels include online, mobile, social media, games, video, apps, ebooks, print books, and hybrid media forms. Global content marketing spend has hit $145 billion and is expected to continue rising [...]

By | March 11th, 2016|Content Marketing, Infographics|0 Comments

Gender Differences in Search Behavior

Individual behavior while conducting searches online tends to vary by gender. Men and women search for different types of information and have altered practices for how they seek out information.  Men tend to conduct broader searches, visit more pages, and consider lower search results, while [...]

By | February 27th, 2016|Internet Marketing, Technology Marketing|0 Comments

Sales: The Missing Link Between Marketers and Customers

The sales team can serve as a critical link between the customer and the marketing team. Marketing can and should leverage the sales team’s connections and ideas to create, distribute, and enhance content marketing initiatives. Below are several strategies marketers can use to work collaboratively [...]

By | February 24th, 2016|Content Marketing|0 Comments