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B2B Nuggets: Health Research & Innovation

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been [...]

Digital Ad Trends & Predictions

Consumers are adopting more tablets, mobile phones, and wearable tech devices. As a result, traditional television viewing is decreasing, and marketers are putting fewer resources into TV advertising. If fact, in 2017, digital ad spending in the US is predicted to exceed TV ad spending for [...]

By | August 19th, 2016|Internet Marketing, Technology Marketing|0 Comments

Be Less Busy with Slack

Slack is a company dedicated to helping individuals be less busy. Thousands of businesses and teams use Slack to communicate and collaborate on projects. Notable users include Airbnb, LinkedIn, Ticketmaster, and eBay. Slack offers messaging and organisational tools for project management. This platform is free for [...]

By | August 12th, 2016|Business Tips, Marketing Tips|0 Comments

Mythbusters: Online Marketing Edition

The world of online marketing is full of antiquated concepts and beliefs that were either never true or have long been disproven. Unfortunately, many online marketing “professionals” perpetuate these myths, and consumers believe them. Today we are debunking five common SEO and PPC myths — [...]

Get Started with AdWords in Less than 2 Hours

Have you been curious about paid search, but don’t think you have the time to get started? Our new guide makes it easy. We’ve outlined the 7 simple steps you need to follow to setup an effective AdWords account and Search Network campaign in less [...]

By | August 2nd, 2016|Google, Internet Marketing|0 Comments

Healthcare IT: Top Trends and Innovations in 2016

As the President of one of the top healthcare marketing agencies, I’m continually fascinated at the wide array of technologies emerging in the space. Every week we get lead calls from companies with new products or services addressing pressing healthcare technology issues. Here are some [...]

By | July 28th, 2016|All Posts, Healthcare Marketing|1 Comment

Direct Relationship Found Between Sales Enablement Investment and Higher Conversion Rates

We’ve written before on this blog about the importance of sales and marketing alignment. New research from Hubspot/Heinz Marketing further drives home the point showing more than 50% of companies that have committed to sales enablement efforts have experienced increases in sales conversion rates of [...]

By | July 26th, 2016|Business Tips, Marketing Strategy|0 Comments

3 Powers of Public Relations

When executives are working with a limited marketing budget, they want to be confident their spending will lead to positive results. Choosing the right marketing mix requires comparing the potential returns of each channel. Executives considering a public relations investment should evaluate both the quantity and [...]

By | July 20th, 2016|Infographics, Public Relations|0 Comments

B2B Nuggets: Technology in the Connected World

Check out some of the great business and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been interested [...]

By | July 16th, 2016|Internet Marketing, Technology Marketing|0 Comments

3 Reasons to Use the New Twitter Dashboard

Twitter recently released a new Twitter Dashboard to the public as a way to easily manage your account, schedule Tweets, and monitor conversations. We’ve tried out the new Twitter Dashboard and think you should too. Here are three reasons why: Source: Twitter 1. [...]

By | July 7th, 2016|Social Media|0 Comments