Logos are an essential part of a company’s identity. With one look a logo will make either a lasting impact on your customer or no impact at all. This unique ability is what makes logo design – a seemingly small piece of creative work – so immensely important. Logo design will vary based on […]
Outsourcing your marketing to an experienced agency can be a great decision and have a big pay off for your company. But how do you know if your company is a good fit for outsourced marketing?
We’ve created a free white paper to help you decide if hiring an outside agency makes sense for your […]
Humble has no place in marketing.
In the October issue of Chief Content Officer, a series of articles profiled companies that have started to place more emphasis on storytelling as part of their marketing. In “No More Boring Brands”, Caterpillar’s global marketing services department manager, Renee Richardson, explains how her company took a risk developing […]
If your business is utilizing images to increase brand awareness check out Curalate. Curalate is a visual analytics provider and is the only one included in Pinterest’s Business Insights. Curalate can quickly analyze your photos and the conversations about your brand that occur on these photos to provide you with immediate feedback. It will […]
Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Google Panda and the High Risk of Using Aggressive […]
Business requires organization and Evernote can help you with that. Evernote allows you to use one workspace to create lists or research documents and take those pieces of writing and complete them. Whether that means completing the tasks, you assigned yourself or the research you started Evernote can help you. Evernote can also help […]
Many content marketers take a Field of Dreams “If you build it, they will come” approach when it comes to content creation: Build as much content as you can, and readers will flock to you to find it. Unfortunately, it’s just not that simple.
It’s called content marketing for a reason – don’t forget the […]
Mavenlink organizes and prioritizes all of your projects and each aspect of them for you with no hassle. It allows you to view all of your projects in one global feed and individually along with allowing you to see the overall progress and growth on one dashboard. Mavenlink will manage your tasks for your […]