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Back to Basics: Web Design Lingo

Effective communication with your website designer can make any web project go smoothly, but most project managers and clients aren’t well versed in technical design language. If you’ve ever been involved in a website project, chances are you’ve caught yourself asking your designer for ambiguous [...]

Do You REALLY Need to Do That? Delegate with Wild Abandon

I recently read a post by the CEO of one of our vendors who thought his main job was to create processes and hire bright folks to take over every area he handles today. Studying successful leaders heading up super happy cultures over the past [...]

“It Works for Me”: Cori Omundson, Sr. Account Relations, Clarity Quest

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” features business professionals sharing their [...]

Back to Basics: Grammar Police

Typos and grammar mistakes on a corporate website could cost a company millions in lost sales according to a study conducted by one online entrepreneur. While the entrepreneur hasn’t shared the details behind his findings, it’s not hard to imagine how a typo can drive [...]

The Growth of Voice Search

There are 100 billion searches performed online each day, according to iProspect. An increasing number of these searches are conducted with the help of virtual assistants that recognize vocal cues. According to Google's CEO, Sundar Pichai, 20% of mobile device queries are conducted through voice search.  [...]

Expand Your Keyword Research Capabilities with StoryBase

Keyword research is one of the most important pieces of an SEO or SEM strategy. Before you can dive into website optimization, content marketing or ad campaign setup, you need to choose the right keyword targets. Eager marketers can fall into the trap of quickly [...]

Create, Send & Track Proposals in Record Time

For years our agency used QuoteRoller to manage our proposal process. While it had its quirks, the ability to save service descriptions, fees and templates made it far more efficient than using Word or Google Docs. Earlier this year, we found out from a tech [...]

B2B Nuggets: Podcasts & Content Marketing

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been [...]

Benefits of SEO vs. SEM

It's important for brands to have a strong online presence and appear in relevant search results. An effective online marketing strategy combines both search engine optimization (SEO) and search engine marketing (SEM), also known as pay-per-click (PPC.) The right marketing strategy can help get your message [...]

Getting Started with Marketing Automation

A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments, many small to mid-market companies have been slow to adopt MA. The reason most companies give for stalling is not [...]