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May 8 – Ann Arbor SPARK Presents Return on Marketing Investment Roundtable
Ann Arbor SPARK will hold a marketing roundtable discussion this Tuesday, May 8 entitled “Return on Marketing Investment.” The roundtable will be held live and via a webcast and will teach attendees about simple ROI metrics, and provide a panel to answer questions and provide a range of insight. Panelists include Bud Gibson – Creator ...
The Best Time to Send Emails
Here’s a link to great infographic by Pure360 on the best times to send email blasts. http://emailmarketing.typepad.com/.a/6a00d83452a5d869e2015434cf6844970c-pi Note the best time for B2B offers is 5-7pm when folks are working late. We’ll be testing this theory over the next few months and will post results here on this blog.
How to Incorporate Interactive and Telemarketing Efforts into your Campaign
Though telemarketing and interactive marketing are often overlooked in the creation of marketing campaigns, if used correctly they can be extremely viable marketing tactics that will help your campaign become more successful. Implementing telemarketing and interactive marketing efforts into your overall campaign can engage your target market and generate new business, better conversation, and increased ...
Clarity Quest Launches Website for UNIVAL
We are pleased to announce the launch of a new website for Ann Arbor-based UNIVAL, Inc. UNIVAL provides integrated healthcare services and technology to large health care insurance companies, health plan organizations and other major employers nationwide.
PRSA CT Valley Chapter Presents “Tell Your Story Through Video”
The Public Relations Society of America Connecticut Valley Chapter will hold a special event Thursday, May 3 “Tell Your Story Through Video.” The program will help entrepreneurs learn how to best create and promote compelling video content for your business. Video gurus Lon Seidman, Co-founder and CEO of LocalOnlineNews.tv and Anna Save, Co-founder and Editorial ...
Brand Re-engineering for B2B Companies
Though some may argue that brand refreshes are not critical to effective B2B marketing, in reality re-engineering your B2B brand can exponentially increase in success in the marketplace. Creating a strong B2B brand is essential in order to rise amongst the widespread clutter and competition to which many B2B companies fall prey. Just like traditional ...
April 25 – LA2M to Host Lunch Event, Covering Live Events with Social Media
LA2M will hold a special lunch event at Conor O’Neils next Wednesday, April 25 from 11:45-1 PM entitled, “Covering Live Events with Social Media.” Richard Retyi, a public relations and social media expert will be providing insight into how to develop and execute events utilizing social media channels. This tactics will help marketers learn to ...
How to Build and Maintain Brand Loyalty
Establishing a tradition of loyalty amongst your consumers will help guarantee your company’s success now – and in years to come. It is critical that your company focus on building and maintaining this loyalty so it establishes a devoted customer base that will consistently buy from your business, refer your business to friends and family, ...
May 3/4 – AMT-CT to Hold Marketing Planning Boot Camp
Mark you calendars for May 3rd and 4th because the American Marketing Association of Connecticut (AMA-CT) will be holding a new professional development opportunity – “Marketing Planning Boot Camp”. This event, to be held in Hartford, Connecticut, will split participants into small groups where they will be given a case study company in need of ...
April 24 – A2Y Chamber Presents Seminar On Developing Business Strategies
The Ann Arbor/Ypsilanti Regional Chamber will hold seminar on Tuesday, April 24 from 3-5PM entitled Six Disciplines: Strategy x Execution=Total Performance Excellence. This seminar will help employees learn to craft a long-term business strategy to help further develop their company. The LEAD institute will teach participants how to create a measurable vision and goal for ...
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