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5 Reasons to Stop Marketing to Personas

Developing personas is extremely beneficial to both marketing and sales. Any great marketing team will develop several buyer, influencer, and user personas to help the sales and marketing teams effectively message to and communicate with prospects in all phases of the buying cycle. Many times [...]

By |February 3rd, 2016|Marketing Tips|0 Comments

B2B Nuggets: Share the Orange, The Big Question & Work that Matters

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

B2B Nuggets: Equanimity, Hospital Buying Plans & Brilliant Business Lessons

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

2016 Will Be A Historic Year For Display Ads

For the first time, online advertisers in the United States will spend more advertising dollars on display ads than on search ads, according to 2016 predictions from research firm eMarketer. Spending on display ads - including banners, videos, sponsorships, and rich media ads - will [...]

By |January 20th, 2016|Internet Marketing|0 Comments

Shake Up Your Trade Show Marketing in 2016

Believe it or not, 2016 is here. And with the new year brings a new cycle of trade shows, events, and conferences. Many healthcare and technology companies find themselves attending the same events year after year, which is great! Whether you’ve found the shows that [...]

B2B Nuggets: Online Content, Surefire Predictions & Interest-Specific News Feeds

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

State of B2B Email Marketing

Surprisingly, there are many similarities between B2B and B2C marketers when it comes to email marketing beliefs, best practices, and even pitfalls. According to the Salesforce 2015 State of Marketing report, 73% of B2B and B2C marketers believe email marketing is core to their business. [...]

By |December 29th, 2015|E-Mail Marketing|0 Comments

B2B Nuggets: Innovative Surgery Centers, Creative Ideas & Decoding Your Audience

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below. Here is [...]

By |December 26th, 2015|Healthcare Marketing, Technology Marketing|0 Comments

10 Tips for Writing Attention-Grabbing Headlines

Headlines and titles are all around us. In blog posts, white papers, case studies, executive briefs, press releases, infographics, videos, emails, pay-per-click ads -- the list goes on and on. But for the purpose of this post, let’s talk about headlines specifically for blog posts. [...]

By |December 22nd, 2015|Content Marketing, Marketing Tips|0 Comments

Improve Time Management with Toggl

Toggl is a simple to use software for online time tracking and reporting. Currently, over 70,000 businesses use this tool for time management, creating approximately 3 million time entries every week. Employees can utilize Toggl to view their time spent on various tasks and projects. In addition, users [...]

By |December 21st, 2015|Marketing Tips, Technology Marketing|0 Comments