Small-to-midsized companies are often strapped for marketing dollars and resources, and many don’t have a dedicated marketing staff. If they are lucky enough to have a marketing professional in-house, chances are that person doesn’t have enough time or skill to handle every aspect of a successful marketing, PR, and advertising campaign. Follow these 14 […]
Is video a large part of your business’ marketing strategy? If it is or you would like it to be then Vidyard is a helpful tool that you could utilize to optimize the value of your videos fully. With Vidyard users can see who is watching each of their videos and how long they […]
Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Facebook Shakes Up Social Commerce
Allison Howen shares news about […]
Setting measurable goals helps you focus a light on your marketing strategies and tactics. You can’t improve what you can’t measure.
I got a text from my running buddy Erica on Tuesday that said, “Not sure what you have planned this week but I am running 14 miles early Saturday morning. Any takers for all […]
Each year, Blog Action Day asks bloggers from all over the world to come together and dedicate one blog post to discussing an important global issue. Whether it be human rights, the environment or world hunger, Blog Action Day provides an opportunity to raise awareness for important topics and generate a global discussion about […]
Any business with a Google My Business page can now add a virtual tour of their store or office (If you’re wondering what Google My Business is, read our recent blog post). Think of a virtual tour like Google Street View – but for the inside of your business.
Why should you use virtual tours?
With Google Business View […]
Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” will feature business professionals sharing their secrets on how they get the job done. […]
This week’s Marketing Tool of the Week is a new feature available in Google Analytics to help marketers better evaluate the performance of branded vs. non-branded pay-per-click keywords.
Branded and non-branded keywords have different goals, different strategies, and are analyzed differently to evaluate effectiveness. Until now, PPC managers couldn’t evaluate these two types of keywords […]