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3 Powers of Public Relations

When executives are working with a limited marketing budget, they want to be confident their spending will lead to positive results. Choosing the right marketing mix requires comparing the potential returns of each channel. Executives considering a public relations investment should evaluate both the quantity and [...]

By | July 20th, 2016|Infographics, Public Relations|0 Comments

B2B Nuggets: Technology in the Connected World

Check out some of the great business and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been interested [...]

By | July 16th, 2016|Internet Marketing, Technology Marketing|0 Comments

3 Reasons to Use the New Twitter Dashboard

Twitter recently released a new Twitter Dashboard to the public as a way to easily manage your account, schedule Tweets, and monitor conversations. We’ve tried out the new Twitter Dashboard and think you should too. Here are three reasons why: Source: Twitter 1. [...]

By | July 7th, 2016|Social Media|0 Comments

How to Overcome Content Marketing Pushback

Whenever a marketing tactic or strategy earns “mainstream” popularity, two things inevitably happen: The number of marketers and agencies using the tactic/strategy soars The number of marketers and agencies inappropriately using the tactic/strategy soars Thus is the story of content marketing over the past few years. Although [...]

By | July 5th, 2016|Content Marketing|0 Comments

Major AdWords Changes Ahead: What to Expect and How to Prepare

2016 is shaping up to be a year of big changes for Google AdWords. The search giant already got rid of right-hand side ads in February 2016 to better match the mobile user experience. They are now showing up to four ads above the organic [...]

By | June 30th, 2016|Google, Pay Per Click Advertising|0 Comments

Personalized Interactive Content is Vital for Speeding Up the B2B Purchase Cycle

Even relatively small purchasing decisions now must get signoff by multiple stakeholders. When selling services to healthcare, biotech, and technology companies, our marketing agency typically has to interact with and convince three or four executives with a purchase cycle of three weeks to three months, [...]

Pocket: Create Your Custom Digital Library

Here's the situation: You're working on a major client project with a strict deadline. You're browsing your social media accounts near the end of your lunch break and discover one of your favorite bloggers has just published a new article! You are interested in the topic [...]

Responsive Vs. Non-Responsive Email Marketing

Have you incorporated responsive design in your email marketing campaigns?  Many companies have responsive websites but neglect to apply this key design element to promotional emails and newsletters. Responsive Emails Receive Greater Mobile Engagement According to Yesmail’s Benchmark Report, over the past three years, more than half of [...]

By | June 24th, 2016|E-Mail Marketing, Marketing Tips|0 Comments

Mach7 Named a Leading VNA/AICA Provider

Congratulations to Mach7 Technologies! Mach7 was recently named a leader in the IDC MarketScape: U.S. Healthcare Provider VNA/AICA Unstructured Data Platforms for Integrated Care 2016 Vendor Assessment, written by Judy Hanover. About Mach7 Technologies Mach7 Technologies strives to increase communication throughout healthcare departments and organizations. [...]

By | June 20th, 2016|Healthcare Marketing, Technology Marketing|0 Comments

B2B Nuggets: Using Technology to Improve Senior Living

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been [...]