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Twitter Unveils New Keyword Targeted Advertisements
On April 17th, Twitter announced its newest ad platform feature – keyword targeting for timelines. The new Twitter advertisements use Tweet content to determine the best ad targets. This means that Twitter is using the content of your Tweets, replies, favorites, and ReTweets to determine which ads you may be interested in. The keyword targeted ...
Facebook Advertising for B2B
Facebook advertising in a B2B environment is getting more interesting now that you can target custom audiences and add posts in users’ news feeds vs. on the right side in the small right hand ad positions that everyone knows are sponsored. While we’ve found Facebook’s Power Editor and controls frustrating and buggy, cost per click ...
Search Marketing Tips for Local Businesses
In a recent post on the Stonington-Mystic, CT Patch, Clarity Quest’s president, Chris Slocumb, offered some search marketing advice for local businesses. As searches from mobile devices continue to rise, the local marketing landscape is getting more and more competitive. Potential customers are taking to their phones as the first resource for finding anything from ...
Introducing Our New Business Identity Startup Package
Whether you are starting a new company or launching a new product line, potential buyers and partners want to see a consistent branding. Our marketing foundation package includes product/company naming, logos, style guides, business cards, stationery, Powerpoint templates, basic website and brochures – everything you need to project a professional image. Who needs it: New ...
How Mobile Websites Can Grow Your Business
AnnArborBusinessList.com recently shared this great article explaining how mobile sites can help grow your business. The article lists some excellent statistics and references some great research articles on the impact of mobile-friendly web design. Here are a few of our favorite statistics: Mobile users will outnumber desktop users by 2015. According to Google research, 67% ...
Using Twitter’s Vine App for Business
Vine – one of the latest social media apps – is a video creation application that allows users to record 6-second videos to share on Twitter and Facebook. The goal of the short, looping videos is to inspire creativity – much like Twitter’s famous 140 character Tweet limit. Video only records while your finger is ...
Get Gored for Good Raises $115,000
We were happy to be a sponsor of “Get Gored for Good” – an event that pits paint-wielding roller derby pros with folks running the streets of Providence in a more family-friendly version of Pamplona’s running of the bulls. The event is a fundraiser and festival to benefit Amos House which provides support for men, ...
Recent Google Changes Could Decrease Organic Traffic
If you’ve noticed a slight decline in traffic coming to your website from organic search, Google’s recent design changes could be the cause. The new design includes an expanded feature area at the top of Google’s search result pages. This feature area is stealing the attention of searchers – and their clicks – from organic ...
Local CEO: Ann Arbor a Strong Entrepreneurial Community
For the latest installment of their CEO Podcasts series, Ann Arbor SPARK hosted Jeff Williams, chairman and CEO of Tangent Medical Technologies, Inc. and NeuMoDx Molecular, Inc., both headquartered in Ann Arbor. Prior to his current roles, Jeff also served as a president, chairman, and CEO of several other Ann Arbor-based healthcare and technology companies. ...
To A Mom Dying Young
Warning: This is not the typical post found on this blog, but something I had to share with my friend and colleagues. Yesterday was a beautifully sunny 70-degree day here in CT. I finished my pressing projects and decided to leave work early. I reclined in a lounge chair in my yard to listen to ...
