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Step Off The Tactics Treadmill To Grow Your Business

All the decisions I’ve made that have positively impacted my business have come as a result of carving out dedicated time each month to think. For 4-6 hours, I turn off the phone and stop checking email. During that time I look at my “Urgent and Important” list, but I also think about “Not […]

Why Companies Aren’t Spending More on Customer Retention

Roughly 8 in 10 global marketers believe it’s cheaper to retain customers than acquire them, however only 15% of those marketers focus more on retention compared to new customer acquisition. The recent marketing survey of over 900 European executives was published by Econsultancy and sponsored by Oracle Marketing Cloud.

The reason the study gave for why companies […]

Prospecting Made Easier with Tellwise

Prospecting is a task that must be done. Tellwise makes it much easier though! Sometimes it is hard to tell if all of your hard work is paying off, but Tellwise offers a different approach allowing you to run sales campaigns with your same sales content in expertly made mobile ready layouts. This approach […]

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    B2B Nuggets: Blogging Rules, Paid Search & Soliciting Feedback

B2B Nuggets: Blogging Rules, Paid Search & Soliciting Feedback

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Is that Mind-Blowing Title Blowing Your Credibility? You Decide

This […]

Reaching IT Buyers on Social Media

Over three million companies use LinkedIn to share business and industry insights, attract customers and create productive discussions. IT buyers are especially active on LinkedIn. In fact, IT buyers are 50% more likely to engage with vendors using LinkedIn rather than any other social network. LinkedIn provides IT buyers with links, articles, discussions, customer […]

The Ideal Content Mix for B2B Marketing

Marketing Challenge of the Month:  What’s the Right Mix of Content for B2B?

With the rise of “content marketing” as a disciplined marketing channel, many companies are putting large resources and budgets into the development and distribution of content. But as companies start to build content marketing workflows, they often wonder, “What is the right […]

Try ToutApp for Sales Communication

If email marketing is a part of your business plan then check out ToutApp. This app will increase your productivity substantially. ToutApp is compatible with Gmail, Outlook, Salesforce and more. You will be able to schedule email delivery so that it arrives at opportune times and track the emails after you press send. You […]

B2B Nuggets: Influencers, Video Content & Shareable Content

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.

Here is what we’ve been reading:

4 Tactics for Managing Your Army of Influencers

If your […]

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    Are You Making the Biggest Local Listing Mistake? 5 Tips to Avoid It.

Are You Making the Biggest Local Listing Mistake? 5 Tips to Avoid It.

Creating online business listings is a key part of any search engine optimization or local marketing strategy. In order for your business listings to really pay off, it’s important to understand their value as a customer service tool as well. Sometimes people get so focused on quickly creating as many listings as possible that […]

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    “It Works For Me”: Megan Saulsbury, PR Consultant, Clarity Quest Marketing

“It Works For Me”: Megan Saulsbury, PR Consultant, Clarity Quest Marketing

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” will feature business professionals sharing their secrets on how they get the job done. […]

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