All Posts // Browsing posts in All Posts
Which Brand Is Your State Known For?
Building a powerful, recognizable brand is one of the most powerful elements of marketing. Here’s an interesting graphic showing the highest profile brands by location in the US: Learn how we create exciting, memorable brands for healthcare and technology companies. Author: +Chris Slocumb
You Can’t Afford to Ignore Desktop Search & SEO
Many in the online marketing industry declared the death of search engine optimization last year. Google started withholding search data, mobile applications were on the rise and social media was going to take over the marketing world. Well I’m hear to say, SEO and desktop search are alive and kicking. And some very smart industry ...
SBAM To Host Annual Networking Event
The Small Business Association of Michigan will host its annual meeting and networking luncheon this week in Lansing. This year’s program, Risk, Reward & Reinvention in Michigan – Three Entrepreneurs’ Stories, will take place on June 20th at the Lansing Center in Lansing, MI. The event runs from 11:30 a.m. to 1:30 p.m. This year’s ...
Ad Space Now Available on Google Maps
As Google’s online advertising platform continues to evolve with the forced integration of mobile and desktop campaigns, smarter ads, and upgraded ad extensions, Google recently announced a new AdWords feature: advertising on Google Maps. This new ad space has a huge potential for local advertisers. When searching for a product or service, a searcher may ...
How To Use Google’s Keyword Planner
Google recently made the new Keyword Planner available in all AdWords accounts. The new tool is great for building PPC campaigns from scratch or for refreshing current campaigns. As a PPC account manager, the Keyword Planner has a great benefit. The new tool’s greatest asset comes when building a PPC ad campaign from the ground ...
Tracking Marketing Campaigns Using Hosted Phone Numbers
A question we often get from clients is how to track which marketing campaigns have the best return on investment. Tracking the completion of online forms such as requests for more information or whitepaper downloads is simple using Google Analytics. Tracking phone calls that come in is slightly more complicated, but getting easier today with ...
Penguin 2.0 Has Immediate Impact
Earlier this week, Google released their latest algorithm update – Penguin 2.0. This fourth installment of the Penguin update continues to target webspam and sites that use black hat SEO link building techniques. Penguin 2.0 will not affect sites that follow clean white hat SEO strategies and provide real value to visitors. Matt Cutts, Google’ ...
Twitter Unveils New Keyword Targeted Advertisements
On April 17th, Twitter announced its newest ad platform feature – keyword targeting for timelines. The new Twitter advertisements use Tweet content to determine the best ad targets. This means that Twitter is using the content of your Tweets, replies, favorites, and ReTweets to determine which ads you may be interested in. The keyword targeted ...
Facebook Advertising for B2B
Facebook advertising in a B2B environment is getting more interesting now that you can target custom audiences and add posts in users’ news feeds vs. on the right side in the small right hand ad positions that everyone knows are sponsored. While we’ve found Facebook’s Power Editor and controls frustrating and buggy, cost per click ...
Search Marketing Tips for Local Businesses
In a recent post on the Stonington-Mystic, CT Patch, Clarity Quest’s president, Chris Slocumb, offered some search marketing advice for local businesses. As searches from mobile devices continue to rise, the local marketing landscape is getting more and more competitive. Potential customers are taking to their phones as the first resource for finding anything from ...
