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  • B2B Nuggets
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    B2B Nuggets: Leadership Tips, News Sources & The Super Bowl!

B2B Nuggets: Leadership Tips, News Sources & The Super Bowl!

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Customer-Centric Leadership: 7 Steps to Corporate Culture […]

3 Things to Know About Local Search for 2015

The beginning of each new year brings a flood of predictions and expectations for the search engine optimization changes to come in the year ahead. Instead of throwing our predictions in the ring, we’re talking about 3 things that will have an impact on search marketing as we begin 2015.

Google Discontinued the Local Carousel – Google […]

B2B Nuggets: State of Marketing, Angels & Mobile App Tips

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Top 5 Marketing Data Trends of 2015
Relevate’s […]

Marketing Nurture Campaigns vs. Telemarketing

When faced with limited lead generation budgets, a surprising number of tech companies call our agency struggling to choose between traditional marketing/nurture marketing and telesales. (Many refer to cold calling as “telemarketing”, but “telesales” is a more accurate word).
When I started our technology and healthcare marketing agency, our team acquiesced to customers that wanted […]

Pros & Cons of SalesLoft for Sales Prospecting

Back in November we featured SalesLoft as a great tool for content marketing. Over the past couple weeks, I’ve been using the tool extensively to generate sales and marketing outreach lists.

SalesLoft is a sales and marketing prospecting tool that works in concert with LinkedIn to generate contact email and phone lists.
Pros

You can target one […]

B2B Nuggets: Word-of-Mouth, Google Glass & CIO of the Year

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Start Small to Show Content Marketing Value […]

What’s Driving Healthcare Decision Makers?

When marketing to key decision makers in the healthcare industry – or any industry – an effective marketing strategy starts with knowing your target customers, their typical behaviors, and their desired outcomes.

3 out of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes

Instead of messaging your product features, focus on the benefits. […]

B2B Nuggets: CEO Tips, Content Needs & Start-up City

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
3 Tips for CEOs to Maximize Business […]

  • John Lynn Healthcare IT Marketing
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    “It Works for Me”: John Lynn, Founder, HealthcareScene.com

“It Works for Me”: John Lynn, Founder, HealthcareScene.com

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” features business professionals sharing their secrets on how they get the job done. Next […]

Edit Office Files on Google Drive with New Chrome Extension

We’ve all been there. You receive an urgent email from a co-worker while you’re out of the office. He needs you to double check the budget and add your numbers to the Excel spreadsheet before sending to the client. And he needs it within the next half hour. Problem is, you’re out of town […]

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