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Where Will Marketing Dollars Be Spent in 2015?

A report from Salesforce outlines the top 5 areas of increased spending for B2B and B2C companies:
B2B Companies

Content Marketing 66%
Marketing Automation 66%
Mobile Apps 65%
Location-based Mobile Tracking 65%
Social Media Advertising 64%

B2C Companies

Social Media Marketing 74%
Social Media Advertising 74%
Social Media Engagement 73%
Social Media Listening 68%
Location-based Mobile Tracking 68%

While B2C companies are focusing their marketing dollars almost […]

Spy on Competitors’ Technology Profiles with BuiltWith

Have you ever found yourself browsing the web and wondering what content management system a website is using? Or maybe which hosting company they use? Or even their specific design theme?
Stop Wondering. Get Answers.
BuiltWith.com is a nifty free tool that helps you investigate any website’s technology profile. Simply plug in a URL you’re curious […]

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    B2B Nuggets: Presentation Design, Online Reviews & Healthcare Marketing

B2B Nuggets: Presentation Design, Online Reviews & Healthcare Marketing

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:
20 Great Examples of PowerPoint Presentation Design
Explore […]

4 Traits of Successful Social Media Marketers

Marketing on social media channels requires careful scheduling, consistent posting, distributing content in a variety of formats, maintaining well-crafted profiles, and ensuring creative designs align with your strategic goals. Social media marketing is essential for establishing brand awareness and communicating with potential customers. Marketing teams must display a range of traits to optimize their social media […]

Grading 10 Logo Changes in 2014-2015

Some companies update their corporate logos with great results. Successful design changes are usually aligned with corporate policy updates, mergers and acquisitions, leadership changes, or larger rebranding efforts.

Other logo redesigns leave consumers scratching their heads. Remember the Gap logo debacle of 2010?

We’ve analyzed 10 logos from 10 different industries that have undergone minor or […]

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    B2B Nuggets: Instagram Marketing, Buyer Personas & Growing Your Technology Firm

B2B Nuggets: Instagram Marketing, Buyer Personas & Growing Your Technology Firm

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
How to Get Noticed: 3 Instagram Marketing […]

Use Periscope for Business Broadcasting

Improve your social media marketing strategy with this broadcasting app owned by Twitter! Periscope is a live video streaming app that allows for immediate and direct interactions between broadcasters and viewers. This can be used as a powerful communication tool for connecting businesses, industry experts, and potential customers.

Our recent post on the Stonington-Mystic, CT Patch provides strategies […]

This One Little Box Could Rescue Your Trade Show

You get to your show floor exhibit booth, everything is setup properly (phew), lights are working, and you realize your forgot an extension cord for the demo laptop.  #$#*#*!!!!!

We’ve all been there. Whether it’s your first trade show exhibition or your 100th, invariably you’ll wish you had something you usually have at home or at […]

Gain a Competitive Edge with Twitter Analytics

If Twitter is an important component of your marketing strategy, then you need Twitter analytics to measure your success and find room for improvement. And if your company’s Twitter presence is not up to par in your industry or among your competitors, then Twitter analytics can help you devise a strategy to rival your […]

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    B2B Nuggets: Marketing to Emotions, Video Tools & Content Marketing Experts

B2B Nuggets: Marketing to Emotions, Video Tools & Content Marketing Experts

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Effective Marketing Appeals to Emotions Instead of […]

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