Melanie Hilliard, Author at Clarity Quest

Marketing Strategy

5 emerging trends in biotechnology marketing

In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…

Melanie HilliardJanuary 26, 2023

News

HITMC 2023 preview: 10 years in the making

While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has…

Melanie HilliardJanuary 10, 2023

Clients

Clarity Quest 2022: The year in review by the numbers

Our clients have had quite a successful 2022. From mergers and major funding announcements to launching industry-first product offerings and winning awards, 2022 has been…

Melanie HilliardDecember 28, 2022

Branding

7 B2B product naming best practices

Would a rose by any other name smell as sweet? When it comes to naming a new product, our colleagues in the pharmaceutical industry have…

Melanie HilliardDecember 19, 2022

Public Relations

What is an earned media strategy in B2B marketing?

Marketers, ever seen an article in a trade publication and thought one of your company’s SMEs could have written it? Spoiler alert: editors aren’t sitting…

Melanie HilliardNovember 15, 2022

Marketing Tips

7 can’t miss B2B marketing resources

With Q4 well underway, the end of the year will be here before you know it. As our content marketing team is heads down planning…

Melanie HilliardOctober 19, 2022

Public Relations

How social media has changed traditional PR

Melanie HilliardOctober 6, 2022

Marketing Strategy

5 B2B marketing must-haves in 2023

As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan. For marketers everywhere,…

Melanie HilliardOctober 5, 2022

Clients

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

Seattle, Wash.-based Xealth launches newly redesigned website to position its strategic value to health systems. With so many patient engagement solutions and specialty apps on...

Melanie HilliardSeptember 14, 2022

Melanie Hilliard

5 emerging trends in biotechnology marketing

HITMC 2023 preview: 10 years in the making

Clarity Quest 2022: The year in review by the numbers

7 B2B product naming best practices

What is an earned media strategy in B2B marketing?

7 can’t miss B2B marketing resources

How social media has changed traditional PR

5 B2B marketing must-haves in 2023

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

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