In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health…
When executive teams begin considering M&A activity, they generally start with their corporate growth strategy in mind. A company’s growth plan may include a variety...
In 2022, the question for B2B healthcare technology companies is not whether or not they should launch a video marketing strategy, but when. Video marketing…
Are you putting together a detailed 12-month marketing plan to support your biotech, healthcare tech, IT, or investment firm's business objectives? Don't dismiss Microsoft Advertising…
Measuring B2B marketing success is one of the most common challenges clients struggle with. OKRs (objectives and key results) is a goal-setting framework marketers can…