What is SERP? SERP stands for “search engine results page” and is essentially Google’s holistic response to a person’s initial search query. Google designed their…
If your company sells a software product, your B2B lead generation efforts have a direct call-to-action: you want potential customers to request a demo. As…
If the marketing agency you've hired is struggling to prove ROI, keep you satisfied, or prove that their marketing efforts are working, their measurement and…
Account-based marketing (ABM) is no longer just for Fortune 500 companies. With marketing automation systems readily available and a low cost of entry to run…
Open-source software in marketing and healthcare? Yep, it exists. In part one, we talked about the basics of open-source software, why it’s used in business,…
What is open-source software? Open-source software utilizes the open-source development methodology. The open-source software development methodology states that software created in an open-source project should…