Health Tech Marketing Blog, Digital Health Marketing Blog

Content Marketing

How do I repurpose content?

I previously wrote a blog about how marketers can keep their content wheel continuously turning by repurposing existing content. Then, I thought, instead of merely…

Rayna SouthartAugust 16, 2022

Content Marketing

PESO 101: How to build a robust content plan and measure success

The PESO model, a framework created by SpinSucks in 2014, is used to build rock-solid content plans. The PESO model consists of four parts: Paid…

Rayna SouthartAugust 11, 2022

Marketing Strategy

Stop the frustration: 7 HubSpot marketing secrets from a life in the trenches

Earlier this year, I presented a talk about my love-hate relationship with HubSpot at the Healthcare and IT Marketing Conference (HITMC22) in Foxborough, MA. Based…

Melanie HilliardAugust 9, 2022

Marketing Strategy Marketing Tips

Marketing recommendations for digital health brands based on a large health system’s buying process

In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health…

Chris SlocumbAugust 4, 2022

News

The 5 biggest healthcare and life sciences tech trends in 2022

The world is changing rapidly. New technologies are changing how we conduct our lives, and no industry has seen a more extraordinary revolution than the…

Rayna SouthartJuly 21, 2022

News

The great resignation or the great reshuffle?

Ah, the Great Resignation—everyone is talking about it, and many industries are feeling the effects of it. I recently chatted with MM+M about my thoughts…

Chris SlocumbJuly 12, 2022

Clients

How PR helped one biopharma company stand out from the crowd

Standing out in a crowded market is tough. Luckily, our PR experts know how to navigate the terrain to help our clients gain visibility in…

Rayna SouthartJuly 8, 2022

Content Marketing

Repurpose and refresh: Keep the content wheel turning

Creating quality content to engage your audience and create brand awareness is a vital cog in a successful marketing machine. However, constantly thinking of new,…

Rayna SouthartJuly 6, 2022

Online Marketing

Clarity Quest’s Updated KPI by Content Type Matrix: the update our LinkedIn followers requested

If you follow us on LinkedIn, or Chris, our President, and Founder, you may have seen Chris’ viral post on a KPIs by Content Type…

David GomezJuly 1, 2022

Health Tech Marketing Blog

How do I repurpose content?

PESO 101: How to build a robust content plan and measure success

Stop the frustration: 7 HubSpot marketing secrets from a life in the trenches

Marketing recommendations for digital health brands based on a large health system’s buying process

The 5 biggest healthcare and life sciences tech trends in 2022

The great resignation or the great reshuffle?

How PR helped one biopharma company stand out from the crowd

Repurpose and refresh: Keep the content wheel turning

Clarity Quest’s Updated KPI by Content Type Matrix: the update our LinkedIn followers requested

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