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Making the Most of Your Event Sponsorship: HITMC Monkeys Update

To stand out from the crowd of marketing agencies at the Health IT Marketing and PR Conference (HITMC) in Las Vegas this year, Clarity Quest CEO, Christine Slocumb felt that we needed to shake up our sponsorship approach – by monkeying around. Instead of simply [...]

Get the Most for Your Marketing Department During Beta Trials and Pilots

Enterprise technology and IT companies often conduct complex beta trials or pilots as part of the sales process. After closing a pilot deal, your team may celebrate momentarily, but then the development team gets to work. While there's much to do on the technical front, companies [...]

Best Practices for Website Project Management

Website development projects involve a lot of moving pieces for project managers to handle. PMs have to manage very diverse teams ranging from developers and graphic designers to SEOs and content creators, and everyone in between. Successful website project management requires intimate knowledge of the [...]

7 Takeaways from the 2017 Healthcare IT Marketing & PR Conference (HITMC)

The 4th Annual Healthcare IT Marketing & PR Conference (HITMC) took place in Las Vegas and had the best attendance to date! About half of the attendees were first-timers who were warmly welcomed into the Health IT community. Attending the conference was a great way [...]

B2B Nuggets: Small Businesses on Mobile

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! If you have an interesting article to share, add it to the comments section below. This [...]

Back to Basics: Punctuation Rules

Punctuation is a critical component of clear communication, especially in business. Proper punctuation can be the difference between drawing a reader in and losing them after the first sentence. If your writing isn’t clear and professional, how can a prospect trust you to produce quality [...]

Clarity Quest Launches Website, Revamps Messaging for State-of-the-Art CT Incubator

As a leading life sciences and technology incubation facility in southeast Connecticut,  The Commons wanted messaging and a website presence that resonated more clearly with its target audiences in order to attract more attention.  The new online branding and assets also needed to reflect the environmental aesthetic and [...]

Finding Clarity in Color

Have you ever felt yourself turn "green with envy?" Colors play such a fundamental role in our daily lives that we even use them to describe our moods. The way individuals see and define the meaning of colors varies dramatically around the world.  With so [...]