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Creating a microsite? Follow these 6 best practices.

A microsite is an individual webpage or group of webpages which are used to support, enhance, or supplement a primary or parent website. The main difference between a microsite and a parent site is its focus on one main topic or theme compared to the [...]

How to overcome Google Ads restrictions for medical device and pharma companies

All healthcare companies will run into some limitations when advertising with Google Ads, but just how many and how restrictive they will be depends on the subject matter of the landing pages and the nature of the products and services promoted. So what exactly can [...]

How to setup an effective Google Ads account in under 2 hours

Fear of the unknown can often keep us out of the game. Such is the case for many companies when it comes to pay-per-click advertising. Businesses big and small are unfamiliar with the capabilities of PPC advertising and the many benefits it can bring. PPC [...]

Clarity Quest president panelist at inaugural event

President of Clarity Quest Marketing, Chris Slocumb, will be a panelist at The Accelerator of Biosciences in Connecticut Continuing Education (ABCT CE) program’s inaugural event.   What: Sales & Marketing for Biosciences Startups event When: Wednesday, March 20, 2019, 3:30 pm - 5:30 pm Where: UCONN TIP [...]

How far ahead should I start marketing preparation for a big trade show?

When should I start planning for a big show? You wouldn’t start training for an around-the-world vacation two weeks before your first flight. Yet many marketing teams call our marketing agency in a panic only six or eight weeks before a huge show asking for [...]

Successful trade show public relations before, during, and after the event

Trade shows are a major source of media attention in the healthcare and technology industries, and often one of the biggest line items in a company’s budget. A targeted public relations strategy will help you make the most of your trade show investment. From HIMSS [...]

14 Proven Marketing Tips for Small and Medium Sized Businesses

No company is too small for a marketing strategy. In fact, the smaller your company, the more impactful a proper strategy could be. At a minimum, you should establish a marketing strategy and re-evaluate it each year. Here are 14 proven marketing strategies and tactics [...]