Applying High-Intensity Interval Training Principles to Marketing

My New Year’s Resolution was to fit in exercise every day, no matter what my work or my family life demanded. While some days I fit in a 1-hour walk or yoga, there are others in which 15 minutes is all I have to spare.   On those days when I have 30 minutes or less for exercise, I turn to high-intensity interval training or [...]

Marketing Automation Across the Customer Journey — Full Webinar Recording

Did you miss our recent marketing automation webinar? You can access the full recording now! On February 15th, we co-hosted a webinar with Act-On Software to bring you tips for using marketing automation (MA) to guide prospects through the full customer journey. The webinar covered a variety of topics for novice and advanced MA users, including: MA Tools & Features Messaging Along the Full Customer [...]

Back to Basics: Online Marketing Character Limits

Digital marketing is full of character limitations. Whether you’re working on social media marketing, pay-per-click advertising campaigns, or search engine optimization, there are character restrictions you must to stick to. If you’re new to online marketing, you will want to devote some of these character limits to memory. Social Media Character Limits Twitter Tweets: 140 A hyperlink counts as 23 characters, whether you use a [...]

What We Learned Migrating Our Website to HTTPS

There are many great reasons to migrate your website to a secure domain. HTTPS brings obvious benefits to e-commerce sites, helps brands enhance their perception as an established, safe company, and has some SEO advantages. But making the switch can be intimidating. There are many components of an HTTPS migration you must get right, so it’s best to do your research beforehand and get all [...]

B2B Nuggets: Women in Healthcare

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! If you have an interesting article to share, add it to the comments section below. This week, we’ve done some digging into the current state of women’s roles in the healthcare industry. The State of Women [...]

By |February 11th, 2017|Marketing Tips|

Lessons from Website Homepage Banner Wars

Of all the elements that need to be created and approved during website design, website banners cause the most angst. If the web stakeholder team is not fully aligned with the company's or product’s marketing messaging and positioning, dissension is almost guaranteed to show its ugly head during the banner design and selection process. Here are a few ways to bring peace to the homepage [...]

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