HIMSS is promising some new, innovative learning opportunities on the show floor this year in Las Vegas. Are you gearing up for HIMSS18? There's lots to do before the big show! Stay on track with our Countdown to HIMSS: Marketing Survival Guide. Check out this aerial time lapse of the building of HIMSS17.
Establishing a tradition of loyalty amongst your consumers will help guarantee your company’s success now and for years to come. It is critical that your business focuses on building and maintaining this loyalty, so it establishes a devoted customer base that will consistently buy from your business, refer your business to friends and family, and help ensure your continued profitability. As Scott Friend, Managing Director of [...]
Christine Slocumb, President of Clarity Quest Marketing, was recently honored with an invitation to join the CURE Commons Advisory Board! About CURE Commons CURE Innovative Commons is a science and technology incubator located in Southeast Connecticut. CURE offers laboratory space, office rentals, co-working memberships, and meeting spaces. The organization's mission is to promote opportunities for job creation and business development in Connecticut. The Value of [...]
Acquiring new customers is always more difficult, expensive, and time-consuming than maintaining or upselling current relationships. 30% of SaaS companies have an unacceptable level of churn of more than 7%.1 All software-as-a-service companies are focused on reducing churn, but you can go a step further and turn churn into a learning opportunity and implement improvements. Follow these tips to reduce SaaS churn. How to Reduce [...]
Many companies focus a bulk of their attention and money securing an exhibit space, selecting and designing a booth, and preparing the logistics of getting people and equipment to the event. While these steps are crucial, too little time is devoted to booth draw campaigns. Without a sound booth draw strategy, your company runs the risk of wasting money on the wrong kind of booth [...]
I never took Senator Ted Cruz's advice - before today. He urged corporations to help with Texas relief efforts (in part because he voted against a Hurricane Sandy relief bill). While I believe the Federal Government should help out in disasters of this size, it's also important during these time to be generous corporate citizens. Having lived through Hurricane Sandy and a 7-day power outage, I know [...]