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Five Reasons to Hire a Pay-Per-Click Advertising Expert

Pay-per-click advertising is one of those digital marketing practices (much like search engine optimization) that requires niche expertise and years of staying up on historical changes, platform updates, and best practices. It's easy to waste a ton of money on PPC advertising if you don't know what you're doing. If you're considering Google Ads, Bing Ads, or LinkedIn Ads (and you should!) get in contact [...]

Write Your Mind: How to Add Sincerity to Your Marketing

“Sincerely.” That’s an antiquated word, don’t you think? You really only see it in email signatures, or when you send a handwritten thank you note where “love” is too strong and you’re not quite sure how else to end it. But is “sincerely” the right word? Were the contents of your last email truly sincere? Did you really mean those mushy ramblings you were obligated [...]

Three Cheers for 2018 Client Successes

We love a good success story. 2018 is quickly coming to a close, and we're already well into 2019 with planning, budgeting, and strategizing. Before we get carried away, we wanted to pause and reflect back on the clients' successes from this year. We feel honored and proud to partner with each of our clients and play a role in their achievements. RevSpring Launches New [...]

By |December 6th, 2018|Clients|

“It Works for Me”: Daniel Baily, CEO, Beterra

Everyone has their own best practices and tools for getting the job done. Some include holding onto their iPhone for dear life or learning how to stay organized even during the chaotic times. Our recurring segment “It Works for Me” features business professionals sharing their best technology and productivity tips. We highlight one successful client, employee, or company partner each quarter. This gives us [...]

By |December 4th, 2018|Marketing Tips|

What is the Long Tail and Why Does it Matter for SEO?

When establishing a search engine optimization strategy, it's tempting to optimize your website for the search terms that get the highest amount of traffic. You may think that if you can get a slice of the hundreds of thousands of monthly searches, you'll be winning easy traffic and profitable conversions. If only it were that easy. SEO for Niche Offerings Many healthcare, technology, and life [...]

Marketing in Turbulent Times: 6 Takeaways from an HBS Thought Leader

I had the great pleasure to attend my second Women Presidents Organization workshop led by Lynda Applegate, the Baker Foundation Professor at Harvard Business School. Lynda offers excellent advice for all business leaders. I’ve adapted some of her insights into marketing.   Mushing is a great analogy for marketing teams. It’s important that every dog on the team know they have an important role, even [...]

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