This post was co-authored by Lindsay Groth and Melanie Hilliard. Despite the 525,600 minutes ways account-based marketing (ABM) is described, we are going to distill…
With the legalization of cannabis sweeping the nation, this is the time for the go-getters to start cannabis businesses—many already have. Stephanie Miles in Street…
Recently we shared our presentation from a healthcare technology conference. You can find the video of that presentation, Making the Most of Marketing Automation: Tested…
What are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry? These are some of the…
Want to fill your sales pipelines with qualified leads? We recently presented at a healthcare technology marketing conference and answered our most common marketing automation…
The Health Technology Forum (HTF) strives to change the healthcare industry for the better by connecting leaders, hosting conferences, and supporting creative, new technologies. Anthony...
A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments,...