Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Tips

What marketers need to know about Google same-site cookies

Last year, Google announced impending Chrome updates to offer users more transparency about how websites use cookies, as well as simpler controls for managing them. ...

Marla SokolowskiMarch 17, 2020

Marketing Tips

What happens when your industry’s biggest event is canceled?

News that healthcare IT’s biggest trade show, the annual HIMSS Conference, was canceled only days before it started due to the coronavirus outbreak, rocked the...

Melanie HilliardMarch 10, 2020

Sales

Feeling opportunistic? How marketing can support deal flow outside the planned pipeline without going nuts.

In an ideal world, all prospects would come through planned channels from target personas in your positioning frameworks or companies on your ABM list. However,...

Chris SlocumbMarch 2, 2020

News

Clarity Quest adds senior marketing consultants for its expanding healthcare and technology business

Clarity Quest Marketing is excited to welcome two new senior marketing consultants to our leadership team: Melanie Hilliard David Gomez Melanie and David will take...

Chris SlocumbFebruary 26, 2020

Public Relations

Clarity Quest wire service comparison featured in new textbook

Clarity Quest’s popular post on news wire services is featured in a new media relations textbook, Strategic Media Relations in the Age of Information: An Evidence-Based Approach (Supa and...

Chris SlocumbFebruary 18, 2020

Marketing Strategy

Data, demographics and the healthcare consumer: health tech market trends

It’s critical to understand the trends in your industry when developing and implementing an effective marketing strategy. A survey of recent articles, reports and webinars...

Melanie HilliardFebruary 10, 2020

Marketing Strategy

Tech marketers guide to budget setting in 2020

It’s not uncommon for marketing leaders at small-to-mid sized tech companies to kick-off the new year with a request from their executive team to evaluate...

Chris SlocumbJanuary 14, 2020

Clients

Jeeva Wireless soft launches at CES 2020 with help from Clarity Quest

It's so exciting when we get to work with a client whose technology could truly touch the lives of well...everyone. Jeeva Wireless approached us in…

Chris SlocumbJanuary 13, 2020

Marketing Strategy Marketing Tips

Outsource versus in-house marketing comparisons

Hiring new talent is an important decision and big investment for any company. Before hiring a marketing executive or expanding your marketing team, consider these...

Brian ShillingDecember 15, 2019

Branding Marketing Tips

Brands we (still) love in 2019

Everyone has certain brands they like and are to which they are loyal. It might be tagline, the quality, the images, aesthetics, humor, or something…

Chris SlocumbDecember 5, 2019

Health Tech Marketing Blog

What marketers need to know about Google same-site cookies

What happens when your industry’s biggest event is canceled?

Feeling opportunistic? How marketing can support deal flow outside the planned pipeline without going nuts.

Clarity Quest adds senior marketing consultants for its expanding healthcare and technology business

Clarity Quest wire service comparison featured in new textbook

Data, demographics and the healthcare consumer: health tech market trends

Tech marketers guide to budget setting in 2020

Jeeva Wireless soft launches at CES 2020 with help from Clarity Quest

Outsource versus in-house marketing comparisons

Brands we (still) love in 2019

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