Health Tech Marketing Blog, Digital Health Marketing Blog

Marketing Strategy

Write better B2B marketing OKRs

Measuring B2B marketing success is one of the most common challenges clients struggle with. OKRs (objectives and key results) is a goal-setting framework marketers can…

Melanie HilliardDecember 8, 2021

Content Marketing

Research tips for creating content that converts

If you’re regularly creating content, you’ve likely conducted research for various reasons. Perhaps you’re writing a very dense piece on a topic you’re not familiar…

Rayna SouthartDecember 2, 2021

Marketing Tips

Why SEO is important for medical device companies

If you had not considered the importance of search engine optimization previously or had it as a critical element of your marketing efforts, now is…

Brian ShillingNovember 30, 2021

News

Turkey orange, turkey yellow, 2021 was anything but mellow: What our team is thankful for this season

Tis’ the season for thankfulness! While we’re all excited for the upcoming Thanksgiving holiday (turkey, stuffing, pie, cranberry sauce, need I go on?), the CQ…

Rayna SouthartNovember 23, 2021

Content Marketing

Interviewing a subject matter expert (SME): 7 tips for success

If you’re a content creator who works within multiple industries or with a wide range of clients, you’ve likely started working on a project, blog,…

Rayna SouthartNovember 19, 2021

Marketing Tips

Brand building: The foundation for a solid medical device marketing plan

When marketing medical devices, many companies jump right into lead generation initiatives. But to market a device properly, you first need to get your marketing…

Brian ShillingNovember 16, 2021

Marketing Strategy

Uncovering the many flavors of client’s wants and needs

Most of us love ice cream. And, while the most popular flavor according to Travel and Leisure is vanilla, there are plenty of us who…

Lindsay GrothNovember 12, 2021

Branding

5 ways a medical device marketing agency can fast-track success

Medical device marketing is changing at a rapid rate. The days of handing your sales team a stack of collateral and sending them off to…

Brian ShillingNovember 10, 2021

Content Marketing

Know your content: Thought leadership vs. lead generation

Not all content is created equal. While I’m a strong believer in repurposing content, it’s essential to understand the differences between various formats and how…

Melanie HilliardNovember 2, 2021

Health Tech Marketing Blog

Write better B2B marketing OKRs

Research tips for creating content that converts

Why SEO is important for medical device companies

Turkey orange, turkey yellow, 2021 was anything but mellow: What our team is thankful for this season

Interviewing a subject matter expert (SME): 7 tips for success

Brand building: The foundation for a solid medical device marketing plan

Uncovering the many flavors of client’s wants and needs

5 ways a medical device marketing agency can fast-track success

Know your content: Thought leadership vs. lead generation

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