Health Tech Marketing Blog, Digital Health Marketing Blog

Branding

Factors that improve your ad designs: Color and contrast

"Design is the silent ambassador of your brand" - Paul Rand In the world of marketing, design can set you apart from the competition. Understanding…

Casey FrushourSeptember 20, 2022

Clients

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

Seattle, Wash.-based Xealth launches newly redesigned website to position its strategic value to health systems. With so many patient engagement solutions and specialty apps on...

Melanie HilliardSeptember 14, 2022

Marketing Strategy

The Countdown to HIMSS is on! Are you getting ready?

HIMSS 2023 will be here before you know it. And you know what that means—it’s time to kick your planning into gear! As one of...

Rayna SouthartSeptember 13, 2022

Online Marketing

Building an SEO strategy today for a product of tomorrow

Building an SEO strategy in healthcare tech, biotech, or medical device is never described as easy. But it can be incredibly challenging when you need…

Lindsay GrothSeptember 7, 2022

Online Marketing

What to do about the new Google Ads Destination Requirements

Any Google policy update that lands in your inbox can be cause for concern. Especially when the email includes, “Our records show that this policy…

Brian ShillingSeptember 6, 2022

Content Marketing

Are your blog posts turkeys? Three tips to soar like an eagle.

On a morning walk, something caught my attention out of the corner of my eye. I’m not a morning person, so it takes something very…

Chris SlocumbAugust 31, 2022

Marketing Tips

Learn from my marketing mistakes

I think it’s safe to say all marketers have made a mistake or two during their career. Which, unless you’re a robot, is totally normal…

Lindsay GrothAugust 24, 2022

Branding

5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic

Health tech and life sciences B2B technology and SaaS marketers are often mired in tactical messaging. Leading with features and benefits (F&B) is often the…

Melanie HilliardAugust 18, 2022

Health Tech Marketing Blog

Factors that improve your ad designs: Color and contrast

Xealth launches new website showcasing nearly two dozen digital health success stories from large health systems

The Countdown to HIMSS is on! Are you getting ready?

Building an SEO strategy today for a product of tomorrow

What to do about the new Google Ads Destination Requirements

Are your blog posts turkeys? Three tips to soar like an eagle.

Learn from my marketing mistakes

5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic

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