MOUNTAIN PASS SUCCESS STORY
Faculty affairs marketing. Simplified.
- Clarity Quest guided this startup with solid strategic marketing and campaign recommendations.
- A clear, engaging brand framework speaks clearly to the company’s academic and medical center buyers.
- The founder trusts our agency to continually deliver stellar marketing, as our efforts helped him successfully sell his first venture.
With an innovative new software product ready to launch into the higher education market, Mountain Pass turned to Clarity Quest for strategic marketing guidance and fast execution of marketing and sales foundation materials.
Mountain Pass brings efficient faculty onboarding, appointment, evaluation, promotion, and career event tracking to academic and medical schools. Their SmartPath™ platform streamlines the faculty position management process to save time and expenses, effectively staff, and increase data quality while also increasing reimbursement revenues at medical schools.
A mountain of messaging
Mountain Pass knew they had a game-changing product, but they didn’t know how to speak to their potential customers.
Clarity Quest crafted a comprehensive messaging and positioning platform complete with product messaging developed around key value propositions, creative headlines, and messaging aimed at Mountain Pass’ top targets by profession and institution.
New logos, identity, and web design
As a new company with a new product, Mountain Pass needed to establish an identity before introducing themselves to the market.
Clarity Quest named Mountain Pass’ flagship faculty management software product, SmartPath, developed new corporate and product logos, and created a website full of fresh imagery, branding, and messaging.
We wrote and designed a set of professional marketing collateral including brochures, white papers, and case studies to help Mountain Pass in sales meetings and at events.
We also designed new images, infographics, business cards, a PowerPoint template, an entire business kit, and a trade show booth to match the new brand identity.
“What we’ve most appreciated about Clarity Quest is the time they took to learn our business, listen to our needs and collaborate with us every step of the way. Highly recommended!”
Dave Morin, Co-Founder | Mountain Pass Solutions